BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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10/10/2018 - NAD Recommends AT&T Modify, Discontinue Certain Claims in ‘More for Your Thing’ Campaign; Advertiser to Appeal Adverse Findings
The National Advertising Division has recommended that AT&T Services Inc., modify or discontinue certain claims made as part of the company’s “More for Your Thing,” advertising campaign. AT&T said it will appeal those adverse findings to the National Advertising Review Board (NARB). -
10/10/2018 - CARU Recommends Kano Computing Modify Privacy Practices, Sweepstakes Promotion
The Children’s Advertising Review Unit (CARU) has recommended that Kano Computing, Ltd., operator of the Kano.me website, modify its privacy practices to bring them into compliance with the Self-Regulatory Program for Children’s Advertising, including CARU’s guidelines on privacy, and the federal Children’s Online Privacy Protection Act (COPPA). -
10/02/2018 - NAD Recommends Comcast Discontinue Implied Claim About DirecTV’s Reliability, Availability of Free Shows; Both Parties to Appeal Certain NAD Findings
The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the implied claim, featured in a broadcast advertisement, that DirecTV is highly unreliable in bad weather and modify its advertising to avoid conveying the message that DirecTV offers no free shows or movies on the go. -
9/26/2018 - Privacy Roundup Brings App and Website Publishers into Compliance Digital Privacy Standards
The Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. -
9/21/2018 - NAD Recommends Philips Oral Healthcare Modify Certain Claims for ‘Sonicare DiamondClean’ Toothbrush
The National Advertising Division has recommended that that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean toothbrush, following a challenge by The Procter & Gamble Company, maker of Oral-B oral health products. -
9/17/2018 - NAD Refers Advertising Claims for Cross Brands ‘Sea & Ski’ Sun Care Products to FTC, FDA for Further Review
The National Advertising Division has referred advertising claims made by Cross Brands Manufacturing, LLC, for the company’s Sea & Ski brand sun care products, to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the company declined to state whether it would comply with NAD’s recommendations to discontinue certain advertising claims. -
9/13/2018 - NARB Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim
A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, discontinue the advertising claim that its service provides “worry-free” signal reliability. -
8/23/2018 - NAD Refers Claims for Aubio’s Cold Sore Treatment Gel to FDA, FTC for Further Review Following GSK Challenge
The National Advertising Division has referred to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) advertising claims made by Aubio Life Sciences for its Cold Sore Treatment Gel that communicate the product provides relief at the “first sign” of a cold sore or during the “tingling” phase of an outbreak. -
8/22/2018 - NAD Recommends Chattem Discontinue Certain Claims for ACT ‘Dry Mouth’ Products, Finds Certain Claims Supported; Chattem, GSK to Appeal
The National Advertising Division has recommended that Chattem, Inc., manufacturer of the ACT brand of oral care products, discontinue certain advertising claims for the company’s ACT “Dry Mouth” products, including claims that ACT Dry Mouth Mouthwash “provides immediate, long-lasting relief” and “soothes dry mouth” and that ACT Dry Mouth Lozenges are uniquely formulated to stimulate saliva flow and soothe and moisturize dry mouth. Chattem said it will appeal those findings. -
8/20/2018 - NARB Recommends Guardian Technologies Discontinue HEPA Filter Claims Based on LMS 2000 Testing for Germ Guardian Air Purifiers and Replacement Filters
A panel of the National Advertising Review Board has recommended that Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing.