BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/27/2018 - NAD Recommends Charter Discontinue One Commercial Regarding DirecTV’s Sports Programming, But Finds Support for Another Regarding its Technician Service Calls Fee.
The National Advertising Division has recommended that Charter Communications provider of cable television service discontinue a commercial challenged by satellite television service provider DIRECTV, LLC following NAD’s finding that it conveyed the unsupported message that DIRECTV does not offer certain names sports programming. -
11/27/2018 - NAD Recommends Dermatology Industry Discontinue Sun Protection Claims for the Companies’ Dietary Supplement Products
The National Advertising Division has recommended Dermatology Industry maker of its UVO dietary supplement product discontinue certain advertising claims made by the company promising consumers that its product provides multiple skin protection benefits against the damaging rays of the sun. -
11/27/2018 - NAD Recommends Eli Nutrition Discontinue Certain Challenged Claims for TummyZen Dietary Supplement; Advertiser to Appeal to NARB
The National Advertising Division has recommended that Eli Nutrition discontinue certain claims for the company’s TummyZen dietary supplement. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
11/14/2018 - NAD Refers Advertising Claims by BA Sports Nutrition to FTC for Further Review After Company Declines to Comply with NAD Recommendations
The National Advertising Division has referred advertising claims made by BA Sports Nutrition, LLC, for its Bodyarmor SuperDrink in point-of-sale, online, and television advertising to the Federal Trade Commission for review after the company declined to comply with NAD’s recommendations to modify or discontinue certain claims. -
11/14/2018 - NAD Recommends Health Club Diet, LLC Discontinue Health-Related Advertising Claims for Androzene Supplement Following CRN Challenge.
The National Advertising Division determined that Internet advertising claims made by Health Club Diet, LLC for its Androzene dietary supplement were unsupported and recommended that the advertiser’s claims be discontinued. -
11/14/2018 - Hyperbiotics Says it Will Discontinue Advertising Claims for Probiotic Supplements Following Challenge by P&G
Hyperbiotics, Inc. said the company has permanently discontinued certain challenged advertising claims for the company’s Hyperbiotics probiotic supplements, including claims that its products are “15X more effective than others.” -
10/31/2018 - Following AT&T Challenge, T-Mobile Says Disputed Claim Has Been Discontinued, NAD Declines to Review Claim on its Merits
Following a challenge by AT&T Services Inc., T-Mobile USA, Inc., said a television commercial that contained the claim “Only T-Mobile lets you watch your favorite movies and shows in more places without paying more,” has completed its run and the claim has been discontinued. NAD did not review the claim on its merits. -
10/29/2018 - ERSP Recommends VitaminVape Modify, Discontinue Certain Claims for ‘VitaminVape Vitamin B12 Vaporizer’
The Electronic Retailing Self-Regulation Program (ERSP) has recommended VitaminVape, Inc. modify or discontinue claims made in online advertising for VitaminVape Vitamin B12 Vaporizer. -
10/23/2018 - NAD Refers Advertising Claims by The a2 Milk Company for Further Review After Company Declines to Participate in NAD Proceeding
The National Advertising Division has referred advertising claims made by The a2 Milk Company (a2MC) for its a2 Milk product to the Federal Trade Commission (FTC) for further review, after the advertiser declined to participate in a review of its advertising claims, including claims that its product is “Easier on digestion” and “May help some avoid discomfort.” -
10/19/2018 - NAD Refers Advertising Claims by LG Electronics to FTC for Further Review; NAD Declines to Reopen LG Case Under New Evidence Rules
The National Advertising Division has referred advertising claims made by LG Electronics USA, Inc., to the Federal Trade Commission (FTC) for further review, following LG’s decision against complying with NAD recommendations regarding claims to “perfect black” and “infinite contrast.”