BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/17/2009 - CARU Recommends UV Entertainment Modify Child-Directed Website To Better Protect Children’s Privacy
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that UV Entertainment, LLC, operator of the Myuville Website, www.myuville.com, take steps to better protect the privacy of children who visit the site. The company has agreed to do so. -
12/16/2009 - NAD Finds Chegg Can Substantiate Savings Claims For Textbook Rentals
The National Advertising Division of the Council of Better Business Bureaus has determined that Chegg, Inc., an online textbook rental service, can support savings claims made at its Website, but recommended the advertiser clearly and conspicuously disclose other information that is material to its customers. -
12/16/2009 - NAD Recommends Hill’s Modify, Discontinue Elements Of “Feeding Is Believing” Campaign, Following P&G Pet Care Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended that Hill’s Pet Nutrition modify or discontinue certain claims related to the company’s “Feeding is Believing” advertising campaign. NAD found, however, that certain claims were supported. -
12/16/2009 - NAD Recommends CIBA Discontinue Certain Claims For “Aquacomfort Plus” Contact Lenses, Finds Advertiser Can Support Certain Claims
The National Advertising Division of the Council of Better Business Bureaus has recommended that CIBA Vision Corp. discontinue certain advertising claims made for the company’s DAILIES AquaComfort Plus contact lenses, but determined that the advertiser provided a reasonable basis for other advertising claims.
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12/15/2009 - NAD Recommends McNeil Modify Disclosures In Zyrtec Broadcast Ads
The National Advertising Division of the Council of Better Business Bureaus has recommended that McNeil Consumer Health Care modify an onset-of-action claim for Zyrtec allergy medication to assure consumers understand the basis and limitations of the claim. -
12/15/2009 - CARU Determines Del Monte Can Support Claims For “Fruit Chillers”
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has determined that Del Monte Corp. provided adequate substantiation for express and implied claims made in print and broadcast advertising and product packaging for the company’s “Fruit Chillers.” -
12/15/2009 - CARU Finds Advertising For Rip Rider 360 Fully Substantiated
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has determined that broadcast advertising for the Rip Rider 360, marketed by Razor USA LLC, accurately depicts the toy’s performance. -
12/15/2009 - NAD Recommends Hartz Modify, Discontinue Certain Claims For “Crunch N’ Clean” Dog Biscuits
The National Advertising Division of the Council of Better Business Bureaus has recommended that Hartz Mountain Corp., modify or discontinue certain advertising claims for the company’s “Crunch n’ Clean” Dog Biscuits. -
12/14/2009 - NAD Refers Advertising Claims for Trimball-EXP200 To FDA, FTC
The National Advertising Division of the Council of Better Business Bureaus has referred advertising published by Hollywood Health and Beauty Ltd. for its Trimball-EXP200 dietary supplement to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review. -
11/24/2009 - NAD Finds Pactiv Can Support Certain Advertising Claims For “Odorblock” Product, Following Challenge By Glad
The National Advertising Division of the Council of Better Business Bureaus has determined that Pactiv Corp. can support certain claims for its Hefty OdorBlock Trash Bags, although NAD has recommended the advertiser discontinue certain claims. NAD further determined that there was no evidence that would require Pactiv to change the name of the “OdorBlock” product.