BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/22/2010 - NAD Recommends Continental Tire Modify Certain Advertising Claims To Avoid Conveying Inaccurate Message
The National Advertising Division of the Council of Better Business Bureaus has recommended that Continental Tire North America, Inc., modify certain claims made in dealer-directed advertising for the company’s “ExtremeContact” brand tires. -
1/20/2010 - NAD Recommends MillerCoors Modify Certain Claims For “Taste Protector” Caps, Lids
The National Advertising Division of the Council of Better Business Bureaus has recommended that MillerCoors modify certain claims for its “Taste Protector” Caps and Lids. NAD also determined that certain claims were puffery and did not require substantiation. -
1/13/2010 - CARU Recommends Duncan Enterprises Discontinue Certain Claims For ‘Glam-It-Up! Iron-On Crystals’
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Duncan Enterprises discontinue certain advertising for the company’s Tulip Glam-It-Up! Iron-On Crystals. -
1/13/2010 - CARU Recommends Playmates Discontinue Certain Advertising For ‘Star Trek’ Toys
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has determined that advertising by Playmates Toys, Inc. for certain “Star Trek” toys did not adequately disclose material information and recommended the advertising at issue be discontinued. -
1/13/2010 - CARU Recommends Toys ‘R’ Us Add Audio Disclosure To Broadcast Ad For ‘Work Bench’ Toy
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Toys “R” Us’ modify advertising for the Home Depot Work Bench with Lights and Sounds to better disclose that the product does not come with batteries and does require some assembly. -
1/11/2010 - NAD Recommends Cambridge Pavers Discontinue Certain Claims, Following Challenge By Four Competitors
The National Advertising Division of the Council of Better Business Bureaus has recommended that Cambridge Pavers, Inc., discontinue certain comparative and superior performance claims, following a challenge by four makers of competing pavingstone products. -
1/11/2010 - NAD Recommends Kimberly-Clark Discontinue Certain Leak-Protection Claims For Huggies, Following P&G Challenge
The National Advertising Division of the Council of Better Business Bureaus has recommended that Kimberly-Clark Corp. discontinue advertising claims that state its Huggies brand diapers provide “unbeatable” leak protection and “nothing stops leaks better.” -
1/11/2010 - NAD Recommends Heartland Discontinue “99% Natural” Claims For Ideal-Brand Sweetener; Company To Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Heartland Sweeteners, LLC, discontinue certain advertising claims made for its Ideal-brand sweetener. The company has said it will appeal NAD’s decision to the National Advertising Review Board. -
12/19/2009 - CARU Recommends Sweety High, Inc. Modify Child-Directed Website To Better Protect Children’s Privacy
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Sweety High, Inc., operator of the Website www.SweetyHigh.com take steps to better protect the privacy of children who visit the site. The company has agreed to do so. -
12/17/2009 - CARU Recommends UV Entertainment Modify Child-Directed Website To Better Protect Children’s Privacy
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that UV Entertainment, LLC, operator of the Myuville Website, www.myuville.com, take steps to better protect the privacy of children who visit the site. The company has agreed to do so.