BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
5/15/2009 - CARU Recommends Bonne Bell Modify Website To Better Protect Children’s Privacy; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that the Bonne Bell Company implement new measures to better protect the privacy of children who visit the company’s Website at www.smackers.com. -
5/12/2009 - NAD Reviews Advertising For Zicam Products
The National Advertising Division of the Council of Better Business Bureaus has recommended that Matrixx Initiatives, Inc., modify certain advertising claims for the company’s oral Zicam Cold Remedy products. -
5/07/2009 - NAD Recommends Expedia Modify Certain Claims For Travel Promotions
The National Advertising Division of the Council of Better Business Bureaus has recommended that Expedia, Inc. modify or discontinue certain advertising claims made to promote Website sale prices on certain hotels. -
5/05/2009 - NAD Refers Advertising For Herbal Groups’ ‘Prostalex Plus’ To FTC
The National Advertising Division of the Council of Better Business Bureaus has referred advertising published by Herbal Groups, Inc., to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for further review. The advertiser declined to participate in an NAD proceeding. -
5/04/2009 - NAD Recommends Kohler Discontinue ‘Global Leader’ Claim Following Challenge By American Standard
The National Advertising Division of the Council of Better Business Bureaus has recommended that Kohler Co. either discontinue or substantially modify advertising claims that position the company as the “global leader” among competing toilet brands. Kohler has said it will appeal the NAD’s decision to the National Advertising Review Council (NARB), the appellate arm of the advertising industry’s self-regulatory forum. -
5/04/2009 - NAD Refers Advertising For Coca-Cola’s ‘PowerAde Zero’ To FTC For Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising from Coca-Cola Company to the Federal Trade Commission (FTC) for further review, following NAD’s second compliance review of advertising for Powerade products. -
4/28/2009 - NAD Examines Schering-Plough Claim For Claritin ‘rediTabs’ Following Challenge By McNeil Consumer Healthcare
The National Advertising Division of the Council of Better Business Bureaus has recommended that Schering-Plough, maker of the over-the-counter allergy medication Claritin “RediTabs,” discontinue broadcast advertising that features high-speed raceway images. -
4/24/2009 - CARU Recommends AGKidzone Take Steps To Better Protect Children’s Online Privacy; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus, Inc., has recommended that AG Properties, which operates the Website www.sushipack.com, modify the site to better protect children’s privacy online. The company has taken steps to do so. -
4/23/2009 - CARU Refers Advertising for New Line Cinema’s ‘17 Again’ To MPAA For Further Review
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has referred television and magazine advertising for the New Line Cinema film “17 Again” to the Motion Picture Association of America (MPAA) for further review. -
4/23/2009 - CARU Recommends CEC Modify Chuck E. Cheese Website, Company Agrees To Do So
The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that that CEC Entertainment, operator of the Chuck E. Cheese Website www.chuckecheese.com, modify the Website to provide a neutral age-screening mechanism and include appropriate corporate contact information.