BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/10/2009 - CARU Recommends Jakks Modify Advertising For ‘Eyeclops’ Goggles To Better Depict Adult Supervision
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that JAKKS Pacific modify television advertising for “Eyeclops Night Vision Goggles” to better depict adult supervision. -
8/04/2009 - Revlon Challenges Advertising Claims For Clairol Hair-Coloring
The National Advertising Division of the Council of Better Business Bureaus has recommended that Procter & Gamble discontinue an advertising claim made by its Clairol division for Clairol Balsam Lasting Color, an at-home permanent hair-coloring product. -
8/04/2009 - NAD Examines Advertising For S.C. Johnson ‘Glade Sense & Spray’ Following Challenge By Reckitt Benckiser
The National Advertising Division of the Council of Better Business Bureaus has recommended that S.C. Johnson & Son modify certain advertising for its Glade Sense & Spray Automatic Spray product, but determined that other claims for the product were adequately supported. -
8/04/2009 - NAD Examines Advertising Claims For Progresso Soups, Following Challenge By Campbell Soup Co.
The National Advertising Division of the Council of Better Business Bureaus has recommended that General Mills, the maker of Progresso brand soups, discontinue comparative advertising that communicated inaccurate messages regarding Campbell soups and MSG content. -
8/04/2009 - CARU Recommends Stabenfeldt Modify Advertising, Privacy Practices; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Stabenfeldt, the owner of PONY, a book club for children, modify its advertising to better disclose that consumers pay shipping and handling when they sign up for a $1 special offer and modify its Website www.Pony4kids.com to better protect children’s privacy. The company has agreed to do so. -
8/03/2009 - CARU Recommends Kidzworld Modify Website To Better Protect Children’s Privacy; Company Agrees To Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus has recommended that Kidzworld.com, Inc., the operator of the Website www.kidzworld.com, take steps to better protect the privacy of children who visit the site. The company has agreed to do so. -
8/03/2009 - NAD Examines Advertising Claims For P&G’s Iams Pet Food, Following Challenge By Hill’s Science Diet
The National Advertising Division of the Council of Better Business Bureaus has recommended that Procter & Gamble Pet Care modify or discontinue certain nutrition, veterinarian-recommended and implied claims in broadcast, Internet and print advertising made for the advertiser’s Iams Brand pet food products. -
7/16/2009 - Giovanni Rana Voluntarily Discontinues Certain ‘Fresh’ Claims For Its Pasta Products
The National Advertising Division of the Council of Better Business Bureaus has determined that Giovanni Rana, the maker of pasta products, took necessary and appropriate steps in discontinuing certain “fresh” advertising claims for the company’s Giovanni Rana pasta product. -
7/09/2009 - NAD Recommends Patenthealth Modify, Discontinue Certain Claims For ‘Trigosamine Fast Acting’
The National Advertising Division of the Council of Better Business Bureaus has recommended that PatentHEALTH LLC modify or discontinue certain claims for the company’s Trigosamine Fast Acting (Trigo FA) dietary supplement, including speed of relief claims. The company has said it will appeal certain NAD findings to the National Advertising Review Board. -
7/09/2009 - Epson Challenges Advertising For Texas Instruments’ DLP Front Projectors
The National Advertising Division of the Council of Better Business Bureaus has determined that Texas Instruments Inc., took necessary and appropriate action in discontinuing certain advertising claims for its DLP Front Projector Optical Systems. NAD noted that the evidence in the record does not support these claims.