BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/24/2009 - NAD Recommends Sprint Nextel Discontinue Claim “Most Dependable 3G Network”
The National Advertising Division of the Council of Better Business Bureaus has recommended that Sprint Nextel Corporation discontinue the advertising claim that Sprint operates “America’s most dependable 3G network.” Sprint said it will appeal NAD’s decision to the National Advertising Review Board (NARB). -
11/23/2009 - CARU Recommends Skechers Modify Broadcast Advertising For ‘Hy-tops’ To Better Comply With CARU Guidelines
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Skechers modify broadcast advertising for its Hy-Tops sneakers to better comply with guidelines regarding product presentation. -
11/18/2009 - Insurance Auto Auctions To Discontinue Claims At Issue In NAD Review
Insurance Auto Auctions, Inc. said it will discontinue all claims challenged by Copart, Inc., a competing salvage automobile auction house, action that the National Advertising Division of the Council of Better Business Bureaus has determined was proper and necessary. -
11/16/2009 - NAD Refers Claims Made For “Cold Turkey Tea” To FTC For Further Review
The National Advertising Division of the Council of Better Business Bureaus has referred advertising claims made by American Reduction Systems, LLC, for its Cold Turkey Tea dietary supplement product, to the Federal Trade Commission for further review, after the company failed to provide a response to an NAD inquiry. -
11/16/2009 - NAD Reviews Advertising For Good Living Lab’s “Good Days Positive Mood” Dietary Supplement
The National Advertising Division of the Council of Better Business Bureaus has recommended Good Living Labs, LCC, discontinue certain print and broadcast advertising claims at issue for the company’s “Good Days Positive Mood” formula dietary supplement. -
11/11/2009 - CARU Refers Advertising For Warner Bros. DVD ‘Superman/Batman: Public Enemies’ To MPAA For Further Review
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has referred broadcast advertising for the DVD “Superman/Batman: Public Enemies” to the Motion Picture Association of America (MPAA) for further review. -
11/02/2009 - NAD Finds Ashland Can Support Certain Claims For Valvoline Engine Guarantee
The National Advertising Division of the Council of Better Business Bureaus has determined that Ashland Inc. can support claims made for the company’s Valvoline Engine Guarantee. -
10/27/2009 - NAD Finds Coca-Cola can Support Certain Claims for ‘Minute Maid Enhanced Juice’
The National Advertising Division of the Council of Better Business Bureaus has determined that the Coca-Cola company can support the claim that Minute Maid Enhanced Juice Blend can “help nourish your brain.” -
10/27/2009 - NAD Examines Clorox ‘Green Works’ Claims, Following Challenge by Method Products
The National Advertising Division of the Council of Better Business Bureaus has recommended that Clorox discontinue advertising claims that suggest the company’s “Green Works Natural Cleaning Wipes,” also disinfect. NAD further noted its appreciation that Clorox discontinued a biodegradability claim for the product. -
10/21/2009 - NAD Reviews Masternet’s Environmental Claims Following Challenge by Conwed Plastics
The National Advertising Division of the Council of Better Business Bureaus has recommended that MasterNet Ltd. discontinue certain environmental claims for its plastic netting packing products. NAD found, however, that the company could support a “more environmentally friendly” claim in a limited context.