BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/12/2023 - National Advertising Division Refers Claims on Smarter-Reviews.com to Federal Trade Commission for Further Review
New York, NY – June 12, 2023 – The National Advertising Division (NAD) referred advertising claims made by Smarter Reviews to the Federal Trade Commission (FTC).
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6/08/2023 - National Advertising Division Finds Certain Consumer Cellular Wireless Service Plan Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 8, 2023 – The National Advertising Division (NAD) determined that certain claims made by Consumer Cellular for its wireless service plans were supported. However, NAD recommended that Consumer Cellular modify or discontinue other claims. The claims were challenged by competitor T-Mobile.
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6/07/2023 - Cargill Voluntarily Discontinues Certain Claims for Nutrena® NatureWise® Chicken Feeds Following National Advertising Division Challenge
New York, NY – June 7, 2023 – Following a National Advertising Division (NAD) challenge brought by competitor Purina, Cargill voluntarily discontinued certain comparative performance and superiority claims for its Nutrena® NatureWise® line of chicken feeds.
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5/25/2023 - National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements
New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.
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5/24/2023 - National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms
New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its subscription-based meal kits.
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5/17/2023 - National Advertising Division Refers Bacardi’s Claims for Havana Club Rum to FTC for Review and Possible Enforcement Action
New York, NY – May 17, 2023 – In a challenge brought by Pernod Ricard, the National Advertising Division (NAD) has referred advertising claims made by Bacardi for its Havana Club rum to the Federal Trade Commission (FTC) after the company informed NAD that it would not participate in the NAD self-regulatory process.
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5/16/2023 - National Advertising Division Finds Certain Claims for Xfinity Home Internet Service Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – May 16, 2023 – The National Advertising Division (NAD) determined that certain claims made by Comcast for its Xfinity home internet were supported. However, NAD recommended that Comcast modify or discontinue other Xfinity home internet service claims, as well as claims for Xfinity’s mobile service.
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5/03/2023 - National Advertising Division Finds Certain Claims for My Patriot Supply Survival Food Kits Supported; Recommends Advertiser Modify or Discontinue Others
New York, NY – May 3, 2023 – The National Advertising Division (NAD) determined that certain claims made by My Patriot Supply (MPS) for its Long-Term Survival Food Kits and related products were supported and certain challenged advertisements did not convey any misleading implied messages.
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5/02/2023 - National Advertising Division Finds “Verizon Is the Number One Network Choice in Public Safety” Claim in Verizon Frontline Commercial Supported
New York, NY – May 2, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) determined that the claim “Verizon is the number one network choice in public safety,” made by Verizon in a commercial for its Verizon Frontline service, is supported.
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4/27/2023 - National Advertising Division Refers ViiV Healthcare’s DOVATO HIV Medication Claims to FDA and FTC for Review
New York, NY – April 27, 2023 – The National Advertising Division (NAD) referred advertising claims made by ViiV Healthcare Company for its DOVATO® single-tablet HIV treatment medication to the FDA and FTC after the company did not participate in the self-regulatory process.