BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/24/2023 - NAD Finds Certain Carbohydrate Claims for Olé Mexican Foods Tortillas Supported; Recommends Discontinuation of Other Claims
New York, NY – July 24, 2023 – The National Advertising Division (NAD) determined that Olé Mexican Foods, Inc. provided a reasonable basis for certain carbohydrate-related claims on its product packaging and website for La Banderita and Xtreme Wellness tortillas, but recommended Olé discontinue "carb lean" and "0 net carbs" claims.
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7/12/2023 - NAD Finds Where Food Comes From CARE Certified Program Animal Welfare Claim Supported through Use of CARE Certified Seal on Beef and Pork Labels
New York, NY – July 12, 2023 – The National Advertising Division (NAD) determined that Where Food Comes From (WFCF) provided a reasonable basis for the implied animal welfare claim communicated through its “CARE Certified” Encircled Heart Seal on beef and pork labels and in advertising its certification for these products.
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7/05/2023 - National Advertising Division Recommends Tiburon Insurance Services Discontinue or Modify Certain Advertising Claims for The Medicare Helpline
New York, NY – July 5, 2023 – The National Advertising Division (NAD) recommended that Tiburon Insurance Services modify or discontinue certain savings and benefits claims for The Medicare Helpline, the company’s Medicare Advantage offering. Through its routine monitoring program, NAD challenged claims regarding Medicare Advantage plans offered by Tiburon to consumers.
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6/29/2023 - Abbott Nutrition Voluntarily Discontinues “#1 Infant Formula” Claim for Similac in National Advertising Division Fast-Track SWIFT Case
New York, NY – June 29, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Mead Johnson & Company, LLC. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD.
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6/29/2023 - Dotdash Meredith Removes InStyle Article for Biossance Eye Cream Following National Advertising Division Inquiry
New York, NY – June 29, 2023 – The National Advertising Division (NAD) inquired about a claim made in the InStyle article “Biossance Squalane & Marine Algae Cream.” Dotdash Meredith stated that it has permanently removed the article from the InStyle website and all of its other distribution channels “for business reasons independent of the NAD inquiry.”
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6/27/2023 - National Advertising Division Finds Challenged #1 Claims for Voltaren Arthritis Pain Relief Supported; Recommends Others be Modified or Discontinued
New York, NY – June 27, 2023 – The National Advertising Division (NAD) determined that Haleon provided a reasonable basis for the challenged claims that its Voltaren Arthritis Pain Relief Gel is #1 Doctor Recommended.
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6/26/2023 - National Advertising Division Finds Simply Gum’s “Made With Chicle,” and “Natural” Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 26, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Simply Gum, Inc. provided a reasonable basis for claims that its Simply Gum brand chewing gum is “made with chicle” and “natural” and concluded that, in context, Simply Gum’s “simpler better” claim was puffery. However, NAD recommended that the advertiser discontinue certain claims.
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6/12/2023 - National Advertising Division Refers Claims on Smarter-Reviews.com to Federal Trade Commission for Further Review
New York, NY – June 12, 2023 – The National Advertising Division (NAD) referred advertising claims made by Smarter Reviews to the Federal Trade Commission (FTC).
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6/08/2023 - National Advertising Division Finds Certain Consumer Cellular Wireless Service Plan Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 8, 2023 – The National Advertising Division (NAD) determined that certain claims made by Consumer Cellular for its wireless service plans were supported. However, NAD recommended that Consumer Cellular modify or discontinue other claims. The claims were challenged by competitor T-Mobile.
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6/07/2023 - Cargill Voluntarily Discontinues Certain Claims for Nutrena® NatureWise® Chicken Feeds Following National Advertising Division Challenge
New York, NY – June 7, 2023 – Following a National Advertising Division (NAD) challenge brought by competitor Purina, Cargill voluntarily discontinued certain comparative performance and superiority claims for its Nutrena® NatureWise® line of chicken feeds.