BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/25/2023 - National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements
New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.
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5/24/2023 - National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms
New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its subscription-based meal kits.
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5/17/2023 - National Advertising Division Refers Bacardi’s Claims for Havana Club Rum to FTC for Review and Possible Enforcement Action
New York, NY – May 17, 2023 – In a challenge brought by Pernod Ricard, the National Advertising Division (NAD) has referred advertising claims made by Bacardi for its Havana Club rum to the Federal Trade Commission (FTC) after the company informed NAD that it would not participate in the NAD self-regulatory process.
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5/16/2023 - National Advertising Division Finds Certain Claims for Xfinity Home Internet Service Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – May 16, 2023 – The National Advertising Division (NAD) determined that certain claims made by Comcast for its Xfinity home internet were supported. However, NAD recommended that Comcast modify or discontinue other Xfinity home internet service claims, as well as claims for Xfinity’s mobile service.
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5/03/2023 - National Advertising Division Finds Certain Claims for My Patriot Supply Survival Food Kits Supported; Recommends Advertiser Modify or Discontinue Others
New York, NY – May 3, 2023 – The National Advertising Division (NAD) determined that certain claims made by My Patriot Supply (MPS) for its Long-Term Survival Food Kits and related products were supported and certain challenged advertisements did not convey any misleading implied messages.
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5/02/2023 - National Advertising Division Finds “Verizon Is the Number One Network Choice in Public Safety” Claim in Verizon Frontline Commercial Supported
New York, NY – May 2, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) determined that the claim “Verizon is the number one network choice in public safety,” made by Verizon in a commercial for its Verizon Frontline service, is supported.
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4/27/2023 - National Advertising Division Refers ViiV Healthcare’s DOVATO HIV Medication Claims to FDA and FTC for Review
New York, NY – April 27, 2023 – The National Advertising Division (NAD) referred advertising claims made by ViiV Healthcare Company for its DOVATO® single-tablet HIV treatment medication to the FDA and FTC after the company did not participate in the self-regulatory process.
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4/27/2023 - National Advertising Division Finds Certain Shark Stratos Vacuum Claims Supported; Shark Appeals NAD Recommendations to Discontinue or Modify Other Claims
New York, NY – April 27, 2023 – The National Advertising Division (NAD) determined that certain “no hair wrap” claims made by SharkNinja for its Shark Stratos Powered Lift-Away upright vacuum were supported. However, NAD recommended that Shark discontinue or modify other claims for the Stratos vacuum related to its superior hair pick-up ability, odor-neutralizing technology, and superior suction.
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4/26/2023 - National Advertising Division Recommends Charter Discontinue or Modify Speed Claim for Spectrum Speed Boost
New York, NY – April 26, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Charter discontinue the claim that “Only Spectrum gives you Speed Boost, for the fastest wireless speeds in the palm of your hand” or modify the advertising to disclose the material conditions necessary to obtain the benefits of Speed Boost.
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4/25/2023 - National Advertising Division Recommends T-Mobile Home Internet Commercial be Discontinued or Modified to Avoid Implied Message of Fast 5G Speeds
New York, NY – April 25, 2023 – In a Fast-Track SWIFT challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) recommended that T-Mobile discontinue or modify the challenged commercial to avoid conveying the implied message that all T-Mobile Home Internet (T-HINT) users will receive fast 5G speeds.