BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/04/2023 - In National Advertising Division Challenge, Neurotrack Voluntarily Discontinues Certain Cognitive Health Program Claims
New York, NY – April 4, 2023 – Following a National Advertising Division (NAD) challenge, brought by competitor Posit Science, Neurotrack Technologies, Inc. voluntarily discontinued certain claims for its Cognitive Health Program.
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3/23/2023 - National Advertising Division Recommends T-Mobile Discontinue Most Reliable 5G Network According to umlaut Claims
New York, NY – March 23, 2023 – In a challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) recommended that T-Mobile, U.S., Inc. discontinue advertising claims that its wireless service has the most reliable 5G network according to the third-party testing company, umlaut.
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3/16/2023 - Comcast Appeals National Advertising Division Recommendation to Modify or Discontinue Certain Advertising Claims for Xfinity Mobile
New York, NY – March 16, 2023 – In a challenge brought by AT&T, the National Advertising Division (NAD) recommended that Comcast Cable modify claims that its Xfinity Mobile service is the “fastest mobile service;” discontinue its “most reliable,” “highest ranked,” and “best network” claims for Xfinity Mobile; and clearly and conspicuously disclose that an Xfinity Internet subscription is required for Xfinity’s mobile service.
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3/15/2023 - National Advertising Division Finds Charter’s “Most Reliable Internet” Claim Supported; Recommendation to Modify or Discontinue Other Claims is Appealed
New York, NY – March 15, 2023 – Acting on a challenge brought by Frontier Communications, the National Advertising Division (NAD) determined that Charter Communications provided a reasonable basis for its “most reliable internet claim.” However, NAD recommended that Charter modify or discontinue other challenged claims for its cable internet service.
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3/15/2023 - In National Advertising Division Challenge, “Non-Toxic” and “Eco-Friendly” Claims for Weiman Cleaning Products Voluntarily Discontinued
New York, NY – March 15, 2023 – In a National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson, PurposeBuilt Brands and Weiman Products voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.
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3/14/2023 - Routine Wellness Discontinues Advertising Claims for Shampoo and Conditioner Following National Advertising Division Challenge
New York, NY – March 14, 2023 – As part of the National Advertising Division (NAD) routine monitoring of national advertising for truth and transparency, following a NAD inquiry, Routine Wellness voluntarily discontinued advertising claims regarding its shampoo and conditioner.
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3/14/2023 - Frontier Voluntarily Discontinues “Whole Home Wi-Fi Guarantee” Claim Following Charter’s National Advertising Division Challenge
New York, NY – March 14, 2023 – Following a Fast-Track SWIFT challenge brought by competitor Charter Communications, Inc., Frontier Communications voluntarily discontinued its “Whole Home Wi-Fi Guarantee” claim that appeared in various media, including television commercials, radio advertisements, and digital advertising.
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3/13/2023 - National Advertising Division Finds Certain Frontier Fiber Internet Services Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – March 13, 2023 – Acting on a challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) determined that certain claims made by Frontier Communications Parent, Inc. for its Frontier Fiber internet services were supported. However, NAD recommended that other claims be modified or discontinued.
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2/28/2023 - National Advertising Division Recommends that Verizon Modify Disclosures in Connection with Pricing Claim of “$25 a Line Guaranteed for Three Years”
New York, NY – February 28, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Verizon modify disclosures used in connection with its claim that consumers who switch to Verizon will get service “for just $25 a line guaranteed for three years.”
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2/27/2023 - National Advertising Division Recommends Pier 1 Imports Clearly and Conspicuously Disclose Material Terms of Pier 1 Rewards Membership
New York, NY – February 27, 2023 – The National Advertising Division (NAD) recommended that Pier 1 Imports clearly and conspicuously disclose the material terms of the Pier 1 Rewards customer loyalty program at the time a consumer adds an item to their cart.