BBB National Programs Decision Summaries

The Procter & Gamble Company elected to permanently discontinue its claim that One Bottle of Dawn Ultra has the Grease-Cleaning Power of Three Bottles of Ajax Ultra [“this other liquid”] following a challenge by Colgate-Palmolive Company before the National Advertising Division.

The Procter & Gamble Company has agreed to discontinue its claim that its Gain Ultra Dish Soap has “30% More Degreasers vs. Ajax” following a challenge by Colgate-Palmolive Company before the National Advertising Division.

The National Advertising Division has referred advertising claims made by Nectar Sleep, LLC for its Nectar Mattress to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims.

Following a challenge by Nationwide Mutual Insurance Company, the National Advertising Division has recommended that Trupanion, Inc. discontinue certain advertising claims made for its Pet Medical Insurance and modify other claims. 

The National Advertising Division has determined that Chattem, Inc. provided a reasonable basis for claims that Xyzal Allergy 24HR is “nearly half the size” of Zyrtec. NAD recommended that the advertiser modify its original “half the size” claim to “nearly half the size” and to modify the accompanying disclaimer to state that the claim is based on the pills’ relative volume or dimensions, and to omit the references to dextrocetirizine in order to more clearly convey the basis for the claim.

The National Advertising Division recommended that AT&T Services, Inc. discontinue or modify claims that consumers should switch to AT&T’s internet service to “get rid of fees,” following a challenge by Comcast Cable Communications, Inc., a provider of competing broadband service.

BioAmicus Laboratories, Inc. has agreed to permanently discontinue certain challenged advertising claims for its Parent’s Choice Probiotic Colic Drops product, including claims that the drops are “Clinically shown to reduce crying time by 50%”  following a challenged filed with the National Advertising Division by Nestle Nutrition, maker of Gerber Soothe Probiotic Drops.

The National Advertising Division concluded that Arthur Andrews Medical, Inc. provided a reasonable basis for certain claims for its Aminolase TPA Dietary Supplement, a protein digesting enzyme designed to improve amino acid conversion when used in conjunction with protein-rich meals and/or supplements. NAD recommended, however, that other claims be discontinued.

The National Advertising Division determined that Advanced Purification Engineering Corporation (APEC) is not responsible for substantiating online customer reviews on third-party websites which state that its products were “Made in the USA.” APEC makes residential reverse osmosis (RO) drinking water filtration systems and its claims were challenged by Aquasana, Inc., a competing manufacturer of water filtration products.  NAD also found that APEC provided a reasonable basis for its claim made via search engine results that it is a “U.S. manufacturer.”

Following a challenge by Samsung, the National Advertising Division recommended that LG discontinue its claims that its OLED televisions have “Perfect Color” but found that other claims were either supported or puffery.