BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/10/2018 - NAD Recommends Comcast Commercial Be Discontinued Following Challenge by AT&T Services, Inc.
The National Advertising Division has determined that Comcast Cable Communications Inc.’s “Funktastic Video” commercial promoting multiple aspects of its internet and mobile services and the savings Comcast services provides to consumers switching from competing services including the challenger’s AT&T’s services. -
12/10/2018 - NAD Finds T-Mobile’s Claim “Best Network for Streaming Baseball” Supported By Evidence Following Challenge by AT&T Services, Inc.
The National Advertising Division concluded that T-Mobile USA, Inc. had substantiated its claims that it offers a combination of baseball benefits and streaming video capabilities to support its “Best Network for Streaming Baseball” claim. -
12/06/2018 - NAD Finds Unilever’s Claim That Suave Essentials Products Offer “Fragrances as Beautiful As Bath & Body Works” Constitutes Mere Puffery.
The National Advertising Division has concluded that express claims made by Unilever United States, Inc. on product packaging and in online advertising for its Suave Essentials Body Washes constituted puffery and did not require substantiation. -
12/05/2018 - NAD Refers Advertising Claims by Capillus, Inc. to FTC and FDA for Further Review After Company Fails to Comply NAD’s Recommendations to Discontinue Claims
The National Advertising Division has referred Capillus Inc. to the Federal Trade Commission for possible enforcement action after the company failed to comply with NAD’s recommendations to discontinue certain claims for its laser device, including “clinically proven” and “physician recommended” claims. -
11/28/2018 - NAD Finds Nothing Spooky about AT&T Services’ Commercial Promoting its DIRECTV Service Following Challenge by Comcast Communications, Inc.
The National Advertising Division has determined that AT&T Services, Inc.’s “Signs” commercial promoting its DirecTV service did not convey any messages that Comcast or cable television service providers (or their customers) are associated with the occult, that consumers should switch to DirecTV because Comcast is an evil or disreputable company, or that Comcast service is inferior to DirecTV. -
11/27/2018 - NAD Recommends Novahue LLC Discontinue Sun Protection Claims for the Companies’ Novahue Skin Dietary Supplement Product
The National Advertising Division has recommended Novahue, LLC, maker of Novahue Skin dietary supplement discontinue advertising claims made by the company promising consumers that its product provides multiple skin protection benefits against the damaging rays of the sun. -
11/27/2018 - NAD Recommends Charter Discontinue One Commercial Regarding DirecTV’s Sports Programming, But Finds Support for Another Regarding its Technician Service Calls Fee.
The National Advertising Division has recommended that Charter Communications provider of cable television service discontinue a commercial challenged by satellite television service provider DIRECTV, LLC following NAD’s finding that it conveyed the unsupported message that DIRECTV does not offer certain names sports programming. -
11/27/2018 - NAD Recommends Dermatology Industry Discontinue Sun Protection Claims for the Companies’ Dietary Supplement Products
The National Advertising Division has recommended Dermatology Industry maker of its UVO dietary supplement product discontinue certain advertising claims made by the company promising consumers that its product provides multiple skin protection benefits against the damaging rays of the sun. -
11/27/2018 - NAD Recommends Eli Nutrition Discontinue Certain Challenged Claims for TummyZen Dietary Supplement; Advertiser to Appeal to NARB
The National Advertising Division has recommended that Eli Nutrition discontinue certain claims for the company’s TummyZen dietary supplement. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
11/14/2018 - NAD Refers Advertising Claims by BA Sports Nutrition to FTC for Further Review After Company Declines to Comply with NAD Recommendations
The National Advertising Division has referred advertising claims made by BA Sports Nutrition, LLC, for its Bodyarmor SuperDrink in point-of-sale, online, and television advertising to the Federal Trade Commission for review after the company declined to comply with NAD’s recommendations to modify or discontinue certain claims.