BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/09/2018 - NAD Recommends Dyson Modify Suction Claims Challenged by SharkNinja & Finds Dyson Can Support ‘Cleaner Air’ Claim; Dyson to Appeal
The National Advertising Division has determined that Dyson, Inc., can support a “cleaner air” claim made in connection with the HEPA filter on the V8 cordless vacuum cleaners. -
4/05/2018 - NAD Recommends Kimberly-Clark Modify, Discontinue Certain Claims Made for Huggies Following P&G Challenge
The National Advertising Division has recommended that Kimberly-Clark modify or discontinue claims that its Huggies diapers brand is the “fastest growing brand in hospitals.” The advertiser said it will appeal that finding to the National Advertising Review Board. -
4/04/2018 - NAD Finds Reckitt Benckiser Can Support Value Claim for Finish Quantum, but Recommended Advertiser Discontinue ‘Unbeatable Clean’ Claim
The National Advertising Division has determined that Reckitt Benckiser LLC, can support certain value claims made for the company’s Finish Quantum dishwasher detergent, but recommended the company discontinue its “unbeatable clean” claims. -
4/02/2018 - NAD Recommends Evolution Nutraceuticals Discontinue Challenged Claims for ‘Cardio Miracle’ Supplement
The National Advertising Division has recommended that Evolution Nutraceuticals discontinue challenged advertising claims for the company’s “Cardio Miracle” dietary supplement, including claims that the product will “Prevent or Reverse Heart Attack and Stroke.” -
3/27/2018 - NAD Finds Samsung Can Support Color Volume Claim, but Recommends Disclosure; Recommends Company Discontinue ‘Infinite Array’ Claim
The National Advertising Division has determined that Samsung Electronics America, Inc., can support advertising claims that the company’s televisions provide “100% color volume.” NAD also determined, however, that the claim in certain contexts could lead to consumer confusion and recommended that the advertiser modify the claim to disclose in a consumer-meaningful manner that the claim “100% color volume” references the color volume displayed by the content. -
3/19/2018 - FemaLife Nutrition Agrees to Stop Selling ‘Super Flora Probiotic’ After Referral of NAD Inquiry to FTC
FemaLife Nutrition, LLC, said that it has permanently discontinued all challenged advertising claims for the company’s Super Flora Probiotic dietary supplement following an inquiry by the National Advertising Division and referral to the Federal Trade Commission. -
3/19/2018 - NAD Refers Advertising for ‘Perfect Prime’ Anti-Aging Serum to FTC for Further Review
The National Advertising Division has referred advertising claims made by Perfect Prime for “Perfect Prime Anti-Aging Serum” to the Federal Trade Commission for further review, after the company failed to respond to an inquiry from NAD. -
3/13/2018 - NAD Refers Advertising for Implus ‘Airplus’ Insoles to FTC, FDA for Further Review after Company Declines to Comply with Recommendations
The National Advertising Division has referred advertising claims made by Implus, LCC, for the company’s Airplus line of shoe insoles to the Federal Trade Commission (FTC) and the Food and Drug Administration (FDA) for further review after the company declined to participate in a review of its advertising claims. -
3/05/2018 - NAD Recommends Behr Discontinue ‘Number One’ Claim Made in Broadcast Advertising Following Challenge by Sherwin-Williams
The National Advertising Division has recommended that Behr Process Corporation discontinue certain advertising claims made for in television, print and in-store advertising for its Behr line of paints and stains, including a “Number One” ranking claim made in the commercial “Home Grown.” -
3/05/2018 - NAD Recommends Sprint Discontinue Certain Claims Made to Promote ‘Sprint Unlimited’ Following Verizon Challenge
The National Advertising Division has recommended that Sprint Corp., discontinue certain express and implied claims for the company’s Sprint Unlimited service, including claims that Sprint offers a better overall “unlimited” experience and performance than Verizon’s Unlimited Service and that Verizon shortchanges customers by enticing them sign up for its unlimited service and then providing them with lower network speeds.