BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/16/2018 - NAD Refers T-Mobile Advertising to FTC, FCC for Further Review After Advertiser Declines to Participate; Claims Challenged by AT&T
The National Advertising Division has referred advertising claims made by T-Mobile USA Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review after the company declined to participate in a proceeding before NAD. -
2/14/2018 - NAD Finds Blue Buffalo Commercials Do Not Falsely Denigrate Competing Pet Foods; Recommends Some Modifications to Broadcast Ads
The National Advertising Division has determined that commercials for Blue Buffalo Company, Ltd., dog food did not falsely denigrate competing products made by Mars Petcare US, but did recommend certain modifications to the challenged advertising. NAD further determined that challenged print and internet advertising reasonably conveyed the truthful and accurate message that consumers should compare the ingredients in competing products and decide which one is best for their pets. -
2/08/2018 - NAD Recommends Reckitt Benckiser Modify, Discontinue Commercial for ‘Mucinex Fast Max Cold, Flu, and Sore Throat’
The National Advertising Division has recommended that Reckitt Benckiser, Inc., discontinue a commercial for the company’s Mucinex Fast Max Cold, Flu, and Sore Throat product or modify the advertising to remove language that that Mucinex Fast Max Cold, Flu and Sore Throat treats “pretty much every symptom,” of colds and flu. -
2/08/2018 - NAD Recommends that SharkNinja Modify Certain Claims for SharkNinja IONFlex Cordless Vacuums, Finds Certain Claims Supported
The National Advertising Division has determined that SharkNinja Operating LLC can support certain challenged claims for the company’s IONFlex vacuum cleaner, but recommended SharkNinja modify certain advertising. -
2/08/2018 - NAD Recommend Guardian Technologies Discontinue Challenged Claims for Germ Guardian Air Purifiers and Replacement Filters, Company to Appeal
The National Advertising Division has recommended Guardian Technologies, LLC, the maker of GermGuardian Air Purifiers and Replacement Filters, discontinue certain advertising claims for the products, including claims that are based on the results of proprietary testing. Guardian said it will appeal that finding to the National Advertising Review Board. -
2/05/2018 - NAD Refers Advertising Claims for Pharmavite’s NatureMade Omega-3 Xtra Blend Dietary Supplement After Advertiser Declines to Comply with Recommendation
The National Advertising Division has referred an absorption claim made by Pharmavite, LLC for its NatureMade Omega-3 Xtra Blend Dietary Supplement to the Federal Trade Commission (FTC) for further review, after the advertiser said it would not comply with NAD recommendations. -
2/02/2018 - NAD Recommends DirecTV Discontinue ‘Worry-Free’ Reliability Claim; Advertiser to Appeal
The National Advertising Division has recommended that DirecTV, LLC, discontinue certain advertising claims for the company’s satellite television service, including the claim that its service provides “worry-free” reliability. DirecTV said it will appeal NAD’s adverse findings to the National Advertising Review Board. -
2/01/2018 - Ultra Max Health Says it Will Permanently Discontinue Claims for Max Synapse Supplements Following NAD Inquiry
UltraMax Health, Inc. the maker of Max Synapse dietary supplements, said the company has elected to voluntarily, permanently discontinue advertising claims for Max Synapse dietary supplements, following an inquiry by the National Advertising Division. -
1/30/2018 - NAD Examines Revised Claims for Olivet Pet Food Storage Containers Following Challenge by Van Ness Plastic Molding
Olivet International, Inc., a manufacturer of plastic pet food storage containers, said it has permanently discontinued advertising claims that the company’s products are made of recycled material and that they are “BPA free and food safe.” -
1/29/2018 - NAD Recommends Charter Discontinue One Version of ‘Monsters’ Commercial Following DirecTV Challenge and Modify Another; Company to Appeal
The National Advertising Division has recommended that Charter Communications discontinue the claim “TV that cuts out in the rain is evil. Spectrum is reliable. Satellite TV Bad. Spectrum Good,” in the context of a commercial in which the Grim Reaper complains about his family’s satellite dish “went out in the rain.”