BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/21/2019 - NAD Recommends Verizon Modify, Discontinue Certain Claims for its 5G Services, Finds Certain Claims Supported; Verizon to Appeal
In the first case involving advertising for 5G to come before the National Advertising Division, NAD has recommended that Verizon Communications, Inc. modify or discontinue certain claims regarding its 5G services following a challenge by AT&T Services, Inc. -
3/14/2019 - NAD Recommends AT&T Discontinue Implied Reliability Claims for its Services; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its DirecTV and U-Verse Internet services are more reliable than cable television and internet services, that cable offers unreliable entertainment, and that cable viewers frequently lose service, following a challenge by Comcast Cable Communications, LLC. -
3/04/2019 - NAD Recommends AT&T Modify, Discontinue Certain Reliability Claims for its Services, Finds Certain Claims Supported; AT&T to Appeal
The National Advertising Division has recommended that AT&T Services, Inc. modify or discontinue claims that its services deliver 99% reliability following a challenge by Charter Communications, Inc. -
2/26/2019 - Procter & Gamble Discontinues Claim that “One Bottle of Dawn Ultra [Dish Soap] has the Grease-Cleaning Power of Three Bottles of [Ajax Ultra]”
The Procter & Gamble Company elected to permanently discontinue its claim that One Bottle of Dawn Ultra has the Grease-Cleaning Power of Three Bottles of Ajax Ultra [“this other liquid”] following a challenge by Colgate-Palmolive Company before the National Advertising Division. -
2/25/2019 - Procter & Gamble Agrees to Discontinue Claim That Gain Ultra Dish Soap Has “30% More Degreasers vs. Ajax” Following Challenge By Colgate-Palmolive.
The Procter & Gamble Company has agreed to discontinue its claim that its Gain Ultra Dish Soap has “30% More Degreasers vs. Ajax” following a challenge by Colgate-Palmolive Company before the National Advertising Division. -
2/25/2019 - National Advertising Division Refers Advertising Claims Made by Nectar Sleep, LLC To Federal Trade Commission.
The National Advertising Division has referred advertising claims made by Nectar Sleep, LLC for its Nectar Mattress to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. -
2/21/2019 - NAD Recommends Trupanion, Inc. Discontinue Certain Claims for its Pet Medical Insurance and Modify Other Claims
Following a challenge by Nationwide Mutual Insurance Company, the National Advertising Division has recommended that Trupanion, Inc. discontinue certain advertising claims made for its Pet Medical Insurance and modify other claims. -
2/20/2019 - NAD Finds Chattem has Reasonable Basis for Claims that Xyzal Allergy 24 HR is “Nearly Half the Size” of Zyrtec” but Recommended Change to Disclosure
The National Advertising Division has determined that Chattem, Inc. provided a reasonable basis for claims that Xyzal Allergy 24HR is “nearly half the size” of Zyrtec. NAD recommended that the advertiser modify its original “half the size” claim to “nearly half the size” and to modify the accompanying disclaimer to state that the claim is based on the pills’ relative volume or dimensions, and to omit the references to dextrocetirizine in order to more clearly convey the basis for the claim. -
2/19/2019 - NAD Recommends Changes to AT&T’s “Get Rid of Fees” Advertising Claims.
The National Advertising Division recommended that AT&T Services, Inc. discontinue or modify claims that consumers should switch to AT&T’s internet service to “get rid of fees,” following a challenge by Comcast Cable Communications, Inc., a provider of competing broadband service. -
2/15/2019 - Advertising Claims for Parent’s Choice Probiotic Colic Drops Discontinued Following Challenge by Nestle Nutrition
BioAmicus Laboratories, Inc. has agreed to permanently discontinue certain challenged advertising claims for its Parent’s Choice Probiotic Colic Drops product, including claims that the drops are “Clinically shown to reduce crying time by 50%” following a challenged filed with the National Advertising Division by Nestle Nutrition, maker of Gerber Soothe Probiotic Drops.