BBB National Programs Decision Summaries

The National Advertising Division recommended that Reckitt Benckiser discontinue certain challenged claims for Dimensions Home Fragrance, following a challenge by S.C. Johnson & Son, Inc., maker of Glade home fragrances and products. Reckitt Benckiser’s Dimensions Home Fragrance product is a personalized fragrance box containing a diffuser and/or fragrance refill that is shipped directly to a consumer’s home.

 Oatly, Inc., producer of various oatmilk products, has advised the National Advertising Division that it has permanently discontinued certain challenged “no added sugars” claims in its advertising for Barista Edition Oatmilk, Oatmilk Chilled, Low-fat Oatmilk Chilled, and Chocolate Oatmilk Chilled. Further, while the National Advertising Division concluded Nutrition Facts Panels are not advertising

Following a challenge by Intuit Inc., the National Advertising Division recommended that TaxSlayer LLC discontinue challenged “#1 Rated” advertising claims, having found that the claims reasonably convey the unsupported message that this rating was based on a reliable and representative survey of consumers using products across the entire tax preparation software category.

Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts and Kids Sleep Melts, and Pure Sleep & Breath Chest Rub. 

The National Advertising Division has recommended that Zenlen Inc. dba Native Cosmetics discontinue objective claims that Native Deodorant absorbs moisture and protects against underarm wetness, following a challenge by Tom’s of Maine, maker of competing deodorant products.  The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board.

Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser discontinue or modify a television commercial for its Air Wick scented oil air freshener product, having found that it reasonably conveys the unsupported message that an Air Wick scented oil refill lasts longer than a Febreze Plug refill.

Following an inquiry by the National Advertising Division, Owlet Baby Care, Inc. has agreed to modify the product disclosure on the purchase page for its Owlet Smart Sock Baby Monitor to more clearly disclose the information-gathering nature of the device,  explain that the Smart Sock is meant to be used by healthy babies, and eliminate assurances in the disclosure that the product provides peace of mind to parents.

The National Advertising Division has concluded that GlaxoSmithKline Consumer Healthcare provided a reasonable basis for its “#1 Dentist Recommended Brand” and “9 out of 10 dentists recommend Sensodyne” claims for its Sensodyne brand of toothpaste, and that no additional qualification or material information is necessary, following a challenge by Colgate-Palmolive Company, maker of competing sensitive and general toothpaste products.

The National Advertising Division has found that Reckitt Benckiser, Inc.’s “#1 Carpet Cleaning Brand” claim for its Resolve Carpet Cleaner products is properly supported by unit sales data, following a challenge by BISSELL Homecare, Inc.  However, NAD recommended modification to the disclaimer accompanying the claim to identify the time period for the claim and its scope.

The National Advertising Division has referred advertising claims made by Puerto Rico Telephone Company to the Federal Trade Commission for further review after the company declined to participate in a proceeding before NAD.