BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/28/2020 - BBB National Programs National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading
The National Advertising Division (NAD) recommended that Snow Joe, LLC modify challenged claims regarding the water pressure and water flow of its Sun Joe Pressure Washers, following a challenge by the Pressure Washer Manufacturers’ Association (“PWMA”), a trade association comprised of pressure washer manufacturers. -
1/27/2020 - BBB National Programs National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported
The National Advertising Division determined that Elysium Health, Inc. had submitted evidence sufficient to reasonably demonstrate that nicotinamide adenine dinucleotide (“NAD+”) plays a key role in cellular metabolism and mitochondrial health, and that NAD+ levels decrease with age. -
1/23/2020 - BBB National Programs National Advertising Division Recommends Discontinuation of Product Performance and Health-Related “On The Go” Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs
The National Advertising Division (NAD) has recommended that Vital Proteins LLC discontinue certain product performance and health-related advertising claims which appeared in an Instagram post for the company’s Vital Proteins Collagen Peptide Products dietary supplements. -
1/22/2020 - BBB National Programs National Advertising Division Recommends PRN Physician Recommended Nutraceuticals Discontinue Certain Challenged Product and Ingredient Claims for Nuretin Medical Food
The National Advertising Division (NAD) recommended that PRN Physician Recommended Nutraceuticals discontinue certain challenged product and ingredient claims for its nuretin medical food, following a challenge by the Council for Responsible Nutrition (“CRN”). -
1/15/2020 - BBB National Programs National Advertising Division Refers Advertising Claims Made by Creekside Natural Therapeutics to Federal Trade Commission
The National Advertising Division has referred advertising claims made by Creekside Natural Therapeutics, LLC for its Focused Mind Jr. dietary supplement to the Federal Trade Commission for further review, following a challenge by the Council for Responsible Nutrition (“CRN”).
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1/15/2020 - BBB National Programs National Advertising Division Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims
The National Advertising Division concluded that Relish Labs, LLC d/b/a Home Chef provided a reasonable basis for its claims that Home Chef meal kit delivery service, with its Customize It feature, offers consumers more flexibility than HelloFresh, following a challenge by Grocery Delivery E-Services, USA d/b/a HelloFresh, a competing meal kit delivery service. -
1/14/2020 - BBB National Programs National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission
The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. -
1/14/2020 - Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following National Advertising Division Challenge
Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc.
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1/14/2020 - National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission
The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review. -
1/11/2020 - Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following NAD Challenge
Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc.