BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/10/2019 - NAD Recommends Pfizer Discontinue “Nothing’s Been Proven to Last Longer than Advil” Claim Following Challenge by Bayer
Following a challenge by Bayer Healthcare, LLC, the National Advertising Division recommended that Pfizer Consumer Healthcare discontinue challenged durational parity claims that “Nothing’s been proven to last longer than Advil” and “Nothing works . . . longer than Advil,” for its Advil over-the-counter pain medication. -
9/09/2019 - NAD Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Following T-Mobile Challenge; Advertiser to Appeal
The National Advertising Division recommended that Charter Communications, Inc. d/b/a Spectrum modify comparative savings claims, encouraging consumers to switch from T-Mobile to Spectrum Mobile, to clearly and conspicuously disclose limitations on the offer and material differences between the services. -
9/04/2019 - NAD Finds Two Verizon Commercials Featuring Consumer Testimonials Not Misleading; Recommends that Two Others be Discontinued or Modified
The National Advertising Division has found no unsubstantiated challenged claims in two Verizon Wireless commercials featuring a “paid real customer story,” in which a customer describes an aspect of their Verizon Wireless service, following a challenge by AT&T Services, Inc. -
8/29/2019 - NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear. -
8/19/2019 - National Advertising Division Refers Advertising Claims by 3B Medical for its Lumin CPAP Cleaner to FTC and FDA
The National Advertising Division has referred advertising claims made by 3B Medical, Inc. for its Lumin CPAP Cleaner to the Federal Trade Commission and Food & Drug Administration for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain claims that a competing CPAP cleaner’s use of ozone as a germicide rendered it unsafe and dangerous to consumers’ respiratory health. -
8/18/2019 - NAD Examines Advertising for S.C. Johnson ‘Glade Fabric & Air Odor Eliminator,’ Following Challenge by P&G
The National Advertising Division of the Council of Better Business Bureaus has determined that S.C. Johnson & Son has provided reasonable support for its claim that Glade Fabric and Air Odor Eliminator “penetrates deeper” into carpet than a competing product. However, NAD recommended the advertiser discontinue visuals in broadcast advertising that aren’t supported by evidence. -
8/15/2019 - NAD Recommends Pyle Audio Disclose that Online Consumer Reviews for NutriChef Vacuum Sealers Are Incentivized
The National Advertising Division has recommended that Pyle Audio, Inc. take reasonable measures to discontinue or modify currently posted online reviews for NutriChef Vacuum Sealer to include a clear and conspicuous disclosure that the reviews are incentivized, and that Pyle take reasonable measures to disclose the material connection between the reviewer and Pyle should it offer incentives to product purchasers in exchange for posting reviews. The challenge was brought to the attention of the NAD by Newell Brands, Inc., a maker of competing vacuum sealers. -
8/14/2019 - NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear. -
8/01/2019 - NAD Recommends Guthy-Renker Discontinue Certain Performance Claims for Crepe Erase, Finds Certain Claims Supported; Advertiser to Appeal
The National Advertising Division has recommended that Guthy-Renker discontinue or modify certain express and implied performance claims in video and internet advertising for its Crepe Erase Anti-Aging Body Care Treatment System. The advertiser has said it will appeal part of NAD’s findings to the National Advertising Review Board. Guthy-Renker’s Crepe Erase Anti-Aging Body Care Treatment System consists of two products intended to be used sequentially: (1) Exfoliating Body Polish; and (2) Intensive Body Repair Treatment. -
7/29/2019 - Following NAD Inquiry, Weighting Comforts to Modify, Discontinue Certain Performance Claims for its Weighted Blankets
The National Advertising Division has recommended that Weighting Comforts, LLC modify an advertising claim that its weighted blankets improve sleep, and discontinue a claim that its weighted blankets reduce anxiety.