BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/30/2019 - NAD Finds Cox Communications’ Reliability Claims for its Cable Television Service Supported, Following Challenge by AT&T
The National Advertising Division has found that Cox Communications, Inc.’s television commercial comparing its cable television service to DIRECTV service does not reasonably convey the challenged implied claim that “DIRECTV does not work in bad weather and is highly unreliable,” and determined that the express claims therein are supported. Cox’s commercial was challenged by AT&T Services, Inc., provider of the competing DIRECTV satellite television service. -
9/26/2019 - NAD Recommends P&G Discontinue “2X Strength Per Caplet” Claim for Pepto Bismol Ultra, Following Challenge by GSK
The National Advertising Division has recommended that The Procter & Gamble Company discontinue its “2X Strength per ounce,” “2X Strength per caplet,” and “Ultra Coat” claims for Pepto Bismol Ultra, following a challenge by GlaxoSmithKline Consumer Healthcare, the maker of competing TUMS antacid products. NAD did not, however, find any basis to recommend a name change for the Pepto Bismol Ultra product. -
9/19/2019 - NAD Recommends Hatfield Discontinue Animal Welfare Claim for its Pork Products Following NAD Challenge
The National Advertising Division has recommended that Clemens Food Group LLC / Hatfield Quality Meats discontinue the claim “Ethically Raised by Family Farmers Committed to a Higher Standard of Care, Governed by Third Party Animal Welfare Audits” on product packaging for Hatfield pork products. -
9/18/2019 - NAD Recommends Cox Communications Modify or Discontinue Certain Comparative Performance Claims for its 1 Gbps and 300 Mbps Internet Service
The National Advertising Division has recommended that Cox Communications, Inc. modify or discontinue certain comparative performance claims for its 1 Gbps and 300 Mbps internet service in two video commercials, following a challenge by AT&T Services, Inc. -
9/17/2019 - NAD Finds Perdue Farms’ Artwork and “Raised Cage Free” Advertising Claims for its Non-Organic Fresh Chicken Product Line Not Misleading
The National Advertising Division has concluded that claims made on product packaging, in online advertising, and television commercials for Perdue Farms, Inc.’s Perdue brand non-organic fresh chicken product line do not reasonably convey misleading implied claims about the conditions under which Perdue’s chickens are raised. -
9/10/2019 - NAD Recommends Pfizer Discontinue “Nothing’s Been Proven to Last Longer than Advil” Claim Following Challenge by Bayer
Following a challenge by Bayer Healthcare, LLC, the National Advertising Division recommended that Pfizer Consumer Healthcare discontinue challenged durational parity claims that “Nothing’s been proven to last longer than Advil” and “Nothing works . . . longer than Advil,” for its Advil over-the-counter pain medication. -
9/09/2019 - NAD Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Following T-Mobile Challenge; Advertiser to Appeal
The National Advertising Division recommended that Charter Communications, Inc. d/b/a Spectrum modify comparative savings claims, encouraging consumers to switch from T-Mobile to Spectrum Mobile, to clearly and conspicuously disclose limitations on the offer and material differences between the services. -
9/04/2019 - NAD Finds Two Verizon Commercials Featuring Consumer Testimonials Not Misleading; Recommends that Two Others be Discontinued or Modified
The National Advertising Division has found no unsubstantiated challenged claims in two Verizon Wireless commercials featuring a “paid real customer story,” in which a customer describes an aspect of their Verizon Wireless service, following a challenge by AT&T Services, Inc. -
8/29/2019 - NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear. -
8/19/2019 - National Advertising Division Refers Advertising Claims by 3B Medical for its Lumin CPAP Cleaner to FTC and FDA
The National Advertising Division has referred advertising claims made by 3B Medical, Inc. for its Lumin CPAP Cleaner to the Federal Trade Commission and Food & Drug Administration for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain claims that a competing CPAP cleaner’s use of ozone as a germicide rendered it unsafe and dangerous to consumers’ respiratory health.