BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/23/2019 - NAD Recommends Wink Naturals Discontinue Certain Challenged Claims for Cough Syrup Product
Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Cough Syrup dietary supplement. -
7/17/2019 - NAD Recommends Wink Naturals Discontinue Certain Challenged Claims for Zen Drops, Including Use of the Hashtag #mentalhealthawareness
Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged anxiety relief, natural, and drug-free claims in product packaging, website, social media, and third-party advertising for its Zen Drops. -
7/16/2019 - Certain Advertising Claims for Aunt Fannie’s Pest Control Products Permanently Discontinued Following NAD Challenge
Aunt Fannie’s, Inc. stated that it will permanently discontinue certain challenged express and implied claims for its pest control products in website, social media and product packaging advertising, following a challenge before the National Advertising Division by competitor S.C. Johnson & Son, Inc. -
7/15/2019 - NAD Recommends Nectar Sleep Discontinue “Limited Offer” Claim Following Challenge by Tuft & Needle
The National Advertising Division has recommended that Nectar Sleep LLC discontinue challenged advertising claims for the company’s Nectar Mattress. The truth and accuracy of the advertiser’s claims, in retail, online, and social media advertising, was brought to the attention of NAD by Tuft & Needle, LLC, maker of competing mattresses. -
7/11/2019 - Hawaiian Telcom Agrees to Modify, Discontinue Certain Claims Related to its High-Speed Internet Service and for its TV Service Following Challenge by Charter
Hawaiian Telcom has agreed to modify or discontinue certain claims for its fiber internet and television services, following a challenge by Charter Communications, Inc. Further, the National Advertising Division recommended that Hawaiian Telcom discontinue or modify comparative superior performance claims, implied disparaging performance claims, and its “fastest internet” claim. -
7/10/2019 - NAD Recommends Reckitt Benckiser Discontinue Certain Challenged Claims for Dimensions Home Fragrance, Finds Certain Claims Supported
The National Advertising Division recommended that Reckitt Benckiser discontinue certain challenged claims for Dimensions Home Fragrance, following a challenge by S.C. Johnson & Son, Inc., maker of Glade home fragrances and products. Reckitt Benckiser’s Dimensions Home Fragrance product is a personalized fragrance box containing a diffuser and/or fragrance refill that is shipped directly to a consumer’s home. -
6/28/2019 - Advertising Claims for No Added Sugars Permanently Discontinued for Oatly Oatmilk Products Following NAD Challenge
Oatly, Inc., producer of various oatmilk products, has advised the National Advertising Division that it has permanently discontinued certain challenged “no added sugars” claims in its advertising for Barista Edition Oatmilk, Oatmilk Chilled, Low-fat Oatmilk Chilled, and Chocolate Oatmilk Chilled. Further, while the National Advertising Division concluded Nutrition Facts Panels are not advertising -
6/27/2019 - NAD Recommends TaxSlayer Discontinue #1 Rated Claims Following Challenge by Intuit
Following a challenge by Intuit Inc., the National Advertising Division recommended that TaxSlayer LLC discontinue challenged “#1 Rated” advertising claims, having found that the claims reasonably convey the unsupported message that this rating was based on a reliable and representative survey of consumers using products across the entire tax preparation software category. -
6/26/2019 - NAD Recommends Wink Naturals Discontinue Certain Challenged Claims for Liquid Dietary Supplement Sleep Products and Topical Rub Sleep Products
Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts and Kids Sleep Melts, and Pure Sleep & Breath Chest Rub. -
6/25/2019 - NAD Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant; Advertiser to Appeal
The National Advertising Division has recommended that Zenlen Inc. dba Native Cosmetics discontinue objective claims that Native Deodorant absorbs moisture and protects against underarm wetness, following a challenge by Tom’s of Maine, maker of competing deodorant products. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board.