BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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6/24/2019 - NAD Recommends Reckitt Benckiser Discontinue or Modify Television Commercial for Its Air Wick Scented Oil Refills Making Comparative Longevity Claims
Following a challenge by The Procter & Gamble Company, the National Advertising Division recommended that Reckitt Benckiser discontinue or modify a television commercial for its Air Wick scented oil air freshener product, having found that it reasonably conveys the unsupported message that an Air Wick scented oil refill lasts longer than a Febreze Plug refill. -
6/19/2019 - Following NAD Inquiry, Owlet Baby Care to Modify Disclosures for its Smart Sock Baby Monitor to More Clearly Limit Usage to Informational Purposes Only
Following an inquiry by the National Advertising Division, Owlet Baby Care, Inc. has agreed to modify the product disclosure on the purchase page for its Owlet Smart Sock Baby Monitor to more clearly disclose the information-gathering nature of the device, explain that the Smart Sock is meant to be used by healthy babies, and eliminate assurances in the disclosure that the product provides peace of mind to parents. -
6/14/2019 - NAD Finds GlaxoSmithKline’s Sensodyne Toothpaste “#1 Dentist Recommended Brand” Claims Supported; No Additional Disclosures Necessary
The National Advertising Division has concluded that GlaxoSmithKline Consumer Healthcare provided a reasonable basis for its “#1 Dentist Recommended Brand” and “9 out of 10 dentists recommend Sensodyne” claims for its Sensodyne brand of toothpaste, and that no additional qualification or material information is necessary, following a challenge by Colgate-Palmolive Company, maker of competing sensitive and general toothpaste products. -
6/13/2019 - NAD Finds Reckitt Benckiser’s “#1 Carpet Cleaning Brand” Claim Supported; Recommends Modification to Disclaimer
The National Advertising Division has found that Reckitt Benckiser, Inc.’s “#1 Carpet Cleaning Brand” claim for its Resolve Carpet Cleaner products is properly supported by unit sales data, following a challenge by BISSELL Homecare, Inc. However, NAD recommended modification to the disclaimer accompanying the claim to identify the time period for the claim and its scope. -
5/21/2019 - NAD Refers Puerto Rico Telephone Company Advertising to FTC After Advertiser Declines to Participate; Claims Challenged by AT&T
The National Advertising Division has referred advertising claims made by Puerto Rico Telephone Company to the Federal Trade Commission for further review after the company declined to participate in a proceeding before NAD. -
5/13/2019 - In Response to NAD Inquiry, Maker of Vayarin Dietary Supplement Says Product has Been Discontinued and Company has Closed
VAYA Pharma, Inc., the U.S. manufacturer and supplier of Vayarin, a dietary supplement marketed for the management of ADHD, has advised the National Advertising Division that the product has been discontinued and it has closed its business. -
5/13/2019 - NAD Finds “All In One” Claim Adjacent to Symptom List on Mucinex Label Not Misleading; Recommends Other Changes
The National Advertising Division has found that Reckitt Benckiser, Inc.’s “All in One” claim when positioned adjacent to a list of symptoms treated by its Maximum Strength Mucinex Fast-Max Cold & Flu both on the product label and in a 30-second does not convey the misleading message that the product treats all cold and flu symptoms in one product, following a challenge by The Procter & Gamble Company, the maker of Vick’s DayQuil/Nyquil medications. However, NAD recommended discontinuation of other challenged advertisements. -
5/07/2019 - NAD Finds Verizon’s Ranked #1 by RootMetrics Claims Supported; Recommends Verizon Modify, Discontinue Unqualified “Best Network” and Other Claims
Following a challenge by T-Mobile USA, Inc., the National Advertising Division has concluded that Verizon Wireless, Inc. provided a reasonable basis for its claim that RootMetrics is independent, as well as for its claims that it was “ranked #1 by RootMetrics in Call, Data, Speed, and Reliability,” and that RootMetrics ranked it the best network. However, NAD recommended that the unqualified claims that Verizon is the “Best Network” and “Best Unlimited” be modified so that they are clearly tied to RootMetrics’ test results, or be discontinued. -
5/06/2019 - Cochlear Americas Agrees to Permanently Modify Magazine Advertising Following NAD Inquiry
Cochlear Americas has agreed to permanently modify its “Ask the Expert” magazine advertising to include a clear and conspicuous disclosure that the pieces are advertising for its cochlear implants. The challenge arose from NAD’s routine monitoring program. -
5/02/2019 - NAD Recommends Procter & Gamble Discontinue Television Commercial For Its Tide Pods Making Unsupported Comparative Superiority Claims
Following a challenge by Church & Dwight, the National Advertising Division recommended that Procter & Gamble discontinue a television commercial for its Tide Pods, having found that it reasonably conveys the unsupported message that a single Tide Pods capsule is markedly superior to an entire bottle of Arm & Hammer detergent, regardless of the stain or soil type, and the falsely disparaging message that Arm & Hammer laundry detergent is ineffective.