BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/24/2020 - National Advertising Division Recommends Johnson & Johnson Modify or Discontinue Certain Intraocular Lens Claims, Finds Other Claims Supported
The National Advertising Division (NAD) recommended that Johnson & Johnson Surgical Vision, Inc. (“JJSV”) modify or discontinue certain challenged claims for its TECNIS Intraocular Lenses, following a challenge by Alcon Vision, LLC, maker of the competing AcrySof line of intraocular lenses, including AcrySof IQ ReSTOR Multifocal IOLs (“ReSTOR”). -
2/21/2020 - National Advertising Division Refers Advertising Claims for CannaPure CBD Oil to Federal Trade Commission
The National Advertising Division (NAD) has referred advertising claims made by a company D/B/A Grade A Nutraceuticals for its CannaPure CBD Oil dietary supplement to the Federal Trade Commission for further review, following a challenge by the Council for Responsible Nutrition. The advertiser did not respond to NAD’s requests to provide substantiation for its claims.
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2/19/2020 - BBB National Programs National Advertising Division Recommends Discontinuation of Claims that 2020 Jeep Gladiator has “Best-in-Class” Payload and Towing Capacity
The National Advertising Division (NAD) recommended that FCA US LLC discontinue claims that the 2020 Jeep Gladiator has “Best-in-Class” payload and towing capacity, and that it is “the most off-road capable midsize pickup truck ever,” following a challenge by Ford Motor Company. -
2/18/2020 - BBB National Programs National Advertising Division Recommends that Commercials for Capital One Spark Cash Card be Modified
The National Advertising Division (NAD) determined that consumer testimonials featuring endorsers who describe earning $36,000 and $115,000 in cash back rewards, through the Capital One Spark Cash Card benefit of unlimited 2% cash back on all purchases, fail to describe the limited and exceptional circumstances in which all of those expenses can be charged to the Spark Card. -
2/14/2020 - BBB National Programs National Advertising Division Refers Advertising Claims Made by ConsumerTrack to Federal Trade Commission
The National Advertising Division (NAD) has referred advertising claims made by ConsumerTrack, Inc. for its GoFreeCredit.com product to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. -
2/12/2020 - BBB National Programs National Advertising Division Recommends Choice Home Warranty Modify, Discontinue Certain Claims for its Home Warranty Service Plans; Advertiser to Appeal
The National Advertising Division has recommended that Choice Home Warranty modify or discontinue certain claims regarding its home warranty service plans. -
2/11/2020 - BBB National Programs National Advertising Division (NAD) Finds Campaign for Accountability Violated NAD Procedures Through Breach of Confidentiality and Use of a Decision for Promotional Purposes
The National Advertising Division (NAD) has determined that the Campaign for Accountability (CfA) violated the procedures that govern the advertising industry’s system of self-regulation by breaching confidentiality provisions and by issuing a press release that uses NAD’s findings for promotional purposes.
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2/10/2020 - BBB National Programs National Advertising Division Refers Advertising Claims by Geerpres to Federal Trade Commission After Company Declines to Comply with National Advertising Division Recommendations
The National Advertising Division (NAD) has referred advertising claims made by Geerpres, Inc. for its ADVANTEX Single-Use Disposable Microfiber Mop Pads to the Federal Trade Commission for further review after the company declined to comply with NAD’s recommendation to discontinue its claims that ADVANTEX Mop Pads are “microfiber.” -
2/04/2020 - BBB National Programs National Advertising Division Recommends that T-Mobile Discontinue Certain Challenged Claims Comparing TVision Television Service to Cable TV, Following Charter Challenge
The National Advertising Division (NAD) recommended that T-Mobile US, Inc. discontinue certain challenged claims for its TVision television service in its TVision website and a press release (including a video advertisement of limited duration that was part of the press release), following a challenge by competitor Charter Communications, Inc. -
1/30/2020 - BBB National Programs National Advertising Division Recommends Discontinuation of Sunrun’s National “Save Up To 20%” On Your Electric Bill Over the Term of the Contract Claim; Finds Sunrun’s General Savings Claims about its Solar Service are Supported
The National Advertising Division (NAD) has recommended that Sunrun Installation Services Inc. (Sunrun), an installer of residential solar energy systems, discontinue certain national advertising claims, including the claim that consumers can “Save up to 20%” on their energy bills by switching to solar.