BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/11/2019 - NAD Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR
The National Advertising Division has determined that the challenged claim, “3 Egg Whites / [Number][Nut/Legume] / 2 Dates / No B.S.,” as it appears in standardized format on the front label of RXBARs, communicates the supported message that those ingredients are in RXBARs, and does not reasonably convey misleading implied claims about weight and proportions of the protein bar inside. It also found that the claim “3 Egg Whites” was not misleading as to the form of egg whites in the bar. -
12/11/2019 - BBB National Programs National Advertising Division Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR
The National Advertising Division has determined that the challenged claim, “3 Egg Whites / [Number][Nut/Legume] / 2 Dates / No B.S.,” as it appears in standardized format on the front label of RXBARs, communicates the supported message that those ingredients are in RXBARs, and does not reasonably convey misleading implied claims about weight and proportions of the protein bar inside. -
12/11/2019 - National Advertising Division Refers Advertising Claims Made by Zero Gravity to Federal Trade Commission and U.S. Food and Drug Administration
The National Advertising Division has referred advertising claims made by Zero Gravity for its Perfectio line of medical devices to the Federal Trade Commission for further review. -
12/10/2019 - BBB National Programs National Advertising Division Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision
The National Advertising Division has referred advertising by Nectar Sleep LLC to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.
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12/10/2019 - NAD Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision
The National Advertising Division has referred advertising by Nectar Sleep LLC to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision. -
12/09/2019 - NAD Determines AT&T Has Reasonable Basis for “Best Wireless Network” Claim; Recommends AT&T Discontinue Others; Advertiser to Appeal
The National Advertising Division determined that AT&T Services, Inc. has a reasonable basis for its “best wireless network according to America’s biggest test” claim. -
11/26/2019 - NAD Recommends Nexus Formulas Discontinue Certain Challenged Claims for Plavinol, Following Challenge by the Council for Responsible Nutrition
The National Advertising Division recommended that Nexus Formulas, LLC discontinue certain challenged product performance, ingredient, and safety claims, as well as doctor recommended claims and testimonials for its Plavinol dietary supplement, following a challenge by the Council for Responsible Nutrition (“CRN”). -
11/25/2019 - National Advertising Division Refers Advertising Claims by Guardian Technologies for its GermGuardian and PureGuardian Air Purifiers to FTC After Advertiser Refuses to Comply with Recommendations
The National Advertising Division has referred advertising claims made by Guardian Technologies, LLC to the Federal Trade Commission for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain HEPA performance claims for its GermGuardian and PureGuardian air purifiers and replacement filters. -
11/20/2019 - NAD Recommends Reckitt Benckiser Discontinue Certain Challenged Claims for Air Wick Scented Oil
The National Advertising Division recommended that Reckitt Benckiser LLC discontinue certain challenged claims for Air Wick Scented Oil, following a challenge by The Procter & Gamble Company, maker of Febreze Air Fresheners. -
11/19/2019 - NAD Recommends Skyline Discontinue Certain Performance Claims for its Guard Dog Pepper Spray Following Challenge by SABRE
The National Advertising Division has recommended that Skyline USA, Inc. discontinue certain performance claims for its Guard Dog pepper spray relating to its range, effectiveness, capacity, and ability to ensure assailant identification days after use.