BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/15/2020 - BBB National Programs National Advertising Division Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims
The National Advertising Division concluded that Relish Labs, LLC d/b/a Home Chef provided a reasonable basis for its claims that Home Chef meal kit delivery service, with its Customize It feature, offers consumers more flexibility than HelloFresh, following a challenge by Grocery Delivery E-Services, USA d/b/a HelloFresh, a competing meal kit delivery service. -
1/14/2020 - BBB National Programs National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission
The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. -
1/14/2020 - Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following National Advertising Division Challenge
Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc.
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1/14/2020 - National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission
The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review. -
1/11/2020 - Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following NAD Challenge
Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc. -
1/09/2020 - BBB National Programs National Advertising Division Inquiry of Tru NIAGEN Dietary Supplement Closes Without Review of Discontinued Product; Advertising Claims Permanently Discontinued
ChromaDex, Inc., the maker of Tru NIAGEN dietary supplement, has advised the National Advertising Division that the advertising claims at issue in a May 1, 2018 inquiry letter were permanently discontinued, and the 250 mg product then-advertised has not been marketed since late 2018, when a 300 mg product entered the market. -
1/09/2020 - NAD Inquiry of Tru NIAGEN Dietary Supplement Closes Without Review of Discontinued Product; Advertising Claims Permanently Discontinued
ChromaDex, Inc., the maker of Tru NIAGEN dietary supplement, has advised the National Advertising Division that the advertising claims at issue in a May 1, 2018 inquiry letter were permanently discontinued, and the 250 mg product then-advertised has not been marketed since late 2018, when a 300 mg product entered the market. -
1/07/2020 - BBB National Programs National Advertising Division Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”
The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising. -
1/07/2020 - NAD Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”
The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising. Further, NAD determined that this broad line claim was not supported and recommended that the disclosure be modified to clearly and conspicuously limit the claim to “Size 1 urine leakage.” The claim at issue was challenged by The Procter & Gamble Company, maker of competing Pampers Swaddlers Diapers. -
12/19/2019 - BBB National Programs National Advertising Division Recommends Discontinuation of Dramatization in TV Commercial for Sensodyne ProNamel Intensive Enamel Repair Toothpaste; Finds Other Claims Supported
The National Advertising Division has recommended that GlaxoSmithKline Consumer Health discontinue a dramatization used in two television commercials for Sensodyne ProNamel Intensive Enamel Repair Toothpaste.