BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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5/16/2018 - NAD Recommends Diversey Discontinue Certain Claims for Cryovac Resealable Storage Bags Following Challenge by S.C. Johnson & Son, Inc.
The National Advertising Division has recommended that Diversey, Inc., discontinue certain challenged advertising claims for the company’s Cryovac reusable storage bags. -
5/15/2018 - NAD Recommends Colgate-Palmolive Discontinue ‘100%’ Grease Removal Claim for Ajax Ultra after P&G Challenge, but Won’t Recommend Product Name Change
The National Advertising Division has recommended that Colgate-Palmolive Company discontinue claims that Ajax Ultra Dish Liquid provides “100% Grease Removal.” -
5/09/2018 - NAD Recommends Carma Laboratories Discontinue Certain Challenged Claims for Carmex Cold Sore Treatment
The National Advertising Division has recommended that Carma Laboratories, Inc., discontinue certain challenged advertising claims for the company’s Carmex Cold Sore Treatment, including claims that the product works “immediately,” treats symptoms on contact or heals cold sores. -
5/08/2018 - NAD Recommends Doskocil Discontinue Certain Anti-Microbial Claims for Petmate Cat Litter Pans, Advertiser to Appeal
The National Advertising Division has recommended that Doskocil Manufacturing Company, Inc., doing business as Petmate, discontinue challenged advertising claims for the company’s Petmate Cat Litter Pans, including claims that the pans have “built-in antimicrobial protection.” The advertiser said it would appeal NAD’s adverse findings to the National Advertising Review Board (NARB). -
4/27/2018 - NAD Finds Line Claim in Ads for Perdue’s Organic Chicken Brand, Recommends Advertiser Modify, Discontinue Broadcast, YouTube Spots; Perdue to Appeal
The National Advertising Division has recommended that Perdue Farms, Inc., modify or discontinue broadcast and YouTube ads for the company’s Harvestland Organic sub-brand, following its finding that the advertising at issue reasonably conveyed the message that all Perdue chickens are raised using organic farming methods. -
4/27/2018 - NAD Recommends SharkNinja Discontinue ‘Better/Best Overall’ Bare Floor Cleaning Claims for Shark ‘Powered Lift-Away’ Vacuum Following Dyson Challenge
The National Advertising Division has recommended that SharkNinja LLC discontinue claims that the company’s Powered Lift-Away Speed vacuum offers best or better overall bare floor cleaning, following NAD’s finding that SharkNinja’s testing was not a good fit for the challenged claim. -
4/24/2018 - NAD Refers Advertising for That’s Natural’s CBD Hemp Oil to FTC, FDA for Further Review
The National Advertising Division has referred advertising claims made by That’s Natural, Ltd., to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) for further review, after the company failed to respond to NAD’s request to provide substantiation the advertising claim that CBD Hemp Oil “makes cancer cells commit ‘suicide’ without killing other cells.” -
4/19/2018 - NAD Recommends LG Discontinue ‘Ultimate’ Picture Quality Claim and False Disparagement Claims Following Samsung Challenge; LG to Appeal
The National Advertising Division has recommended that LG Electronics USA, Inc. modify or discontinue certain claims made in website, print and point-of-purchase advertising for LG’s Super UHD and OLED television, including claims that competitor Samsung Electronics America, Inc., created the product name “Samsung QLED” to “confuse consumers.” -
4/17/2018 - NAD Recommends Comcast Discontinue Messages that Convey DirecTV Customers Face Unavoidable Price Hikes with DirecTV Choice Promotional Offer
The National Advertising Division has recommended that Comcast Cable Communications LLC, discontinue advertising that states or suggests DirecTV Choice customers will be subjected to unavoidable, substantial, and undisclosed built-in price increases when signing up for DirecTV Choice programming. -
4/12/2018 - NAD Refers Advertising for The Silver Edge ‘Micro-Particle Colloidal Silver Generator’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by The Silver Edge to the Federal Trade Commission (FTC) for further review, after the company failed to respond to NAD’s request to provide substantiation for the claims it makes for the company’s “Micro-Particle Colloidal Silver Generator.”