BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/09/2017 - NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal
The National Advertising Division has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to the National Advertising Review Board. -
8/01/2017 - Privacy Watchdog Protects Consumers’ Ad Choices
The Online Interest-Based Advertising Accountability Program, the independent enforcement agent of the Digital Advertising Alliance, released the results of two cases focused on the elements of third party compliance under the DAA Self-Regulatory Principles: transparency and consumer control of interest-based advertising (IBA). -
7/27/2017 - NAD Recommends Kimberly-Clark Discontinue Use of Enhanced Photos in Advertising for Adult Underwear Following P&G Challenge
The National Advertising Division has recommended that Kimberly-Clark Worldwide, Inc. discontinue the use of photographs that have been edited in advertising for the company’s adult incontinence underwear as well as certain claims made by the advertiser on product packaging, on its website, in free-standing inserts and online advertisements challenged by the Procter & Gamble Company, the maker of competing products. -
7/27/2017 - NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners
The National Advertising Division has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the company’s Plug-In Air Fresheners. The claims were challenged by the Reckitt Benckiser LLC, a competing maker of air freshener products. -
7/27/2017 - NAD Recommends Reckitt Benckiser Discontinue Certain Claims for ‘AW Pure,’ Air Freshener, Found RB Could Support Certain Claims
The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue certain claims for the company’s Air Wick AW Pure products, along with the exaggerate depiction of a woman whose straight hair turns to frizz from when she uses a “traditional aerosol” air freshener. -
7/21/2017 - NARB Recommends Coty Discontinue Claims that Sally Hansen Miracle Gel Nail Polish Provides Up to 14 Days of Color and Shine
A panel of the National Advertising Review Board (NARB) has recommended that Coty Inc., discontinue claims that Sally Hansen Miracle Gel Nail Polish provides “up to 14 days of color & shine.” The panel also recommended that Coty, Inc. discontinue use of the terms “no light gel” and “gel without the light” in in certain advertising contexts. -
7/20/2017 - NAD Recommends Reckitt Benckiser Discontinue Certain Claims for the Company’s Amopé GelActiv Insoles; Finds Certain Claims Supported
The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue claims that the company’s Amopé GelActiv Insoles offer “improved comfort” to women wearing high heels, but found that the claims “Heels Hurt. Amopé turns heels into sneakers,” and “Almost invisible” were non-actionable puffery. -
7/13/2017 - NAD Recommends Shark Discontinue Preference Claims for ‘Rotator Powered Lift-Away’ Vacuum Challenged by Dyson
The National Advertising Division has recommended that Sharkninja Operating LLC discontinue the following claims for the company’s Shark Rotator Powered Lift-Away vacuum cleaner: -
7/13/2017 - NAD Recommends JustFab Modify Advertising for VIP Membership Discount to Better Disclose Terms
The National Advertising Division has recommended that JustFab, Inc., modify advertising for the “VIP offers” made for its “Fabletics” activewear to clearly and conspicuously disclose the material terms and limitations of the advertiser’s VIP membership program. -
7/12/2017 - NAD Finds PLZ’s “World’s Best Glass Cleaner” Claim to be Puffery following SCJ Challenge; PLZ Discontinues ‘Made in the USA’ Claim
The National Advertising Division has determined that the claim “World’s Best Glass Cleaner,” as it is used on the label of PLZ Aeroscience Corporation’s “Sprayway” product, constitutes puffery – a fanciful or exaggerated statement about the product, rather than an objectively provable claim.