BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/13/2017 - NAD Recommends Benefit Cosmetics Discontinue Promoting its ‘they’re Real! Mascara’ Product with ‘#1 Best-Selling’ Claims
The National Advertising Division has recommended that Benefit Cosmetics discontinue promoting the company’s “they’re Real! Mascara” with the advertising claims “#1 best-selling’ Prestige Mascara in the U.S.*” and “#1 best-selling Prestige Mascara in the U.S. for 3 years **.” -
9/13/2017 - NAD Recommends Reynolds Modify, Discontinue Claims that Hefty Storage Bags Cost Less Than Ziploc, but Found TV AD Didn’t Disparage Competitor
The National Advertising Division has recommended that Reynolds Consumer Products, LLC modify or discontinue claims that the company’s Hefty storage bags cost less than Ziploc. -
9/12/2017 - NAD Recommends Capillus Discontinue Certain Claims for Its Laser Device, Including ‘Clinically Proven’ and ‘Physician Recommended’ Claims
The National Advertising Division has recommended that Capillus, Inc., the maker of a laser therapy device designed to prevent hair loss and regrow hair, discontinue claims that the product is “clinically proven” and “physician recommended.” -
9/12/2017 - CARU Recommends Mattel Modify Barbie Sparkle Blast App to Better Disclose In-App Advertising; Company Does So
The Children’s Advertising Review Unit has recommended that Mattel, Inc., modify its Barbie Sparkle Blast mobile application to better disclose to a child audience the company’s in-app advertising. Mattel has done so. -
9/12/2017 - CARU Refers Game Publisher UCool to FTC After Company Declines to Participate in CARU Process
The Children’s Advertising Review Unit has referred video game publisher UCool to the Federal Trade Commission after the company failed to respond to CARU’s inquiry concerning UCool’s “Heroes Arena” mobile application. -
8/23/2017 - NAD Finds Abbott Can Support Certain Claims for Infant Formula with New Ingredient, but Only When Disclosing That Ingredient is Not From Human Milk
The National Advertising Division has determined that “2’-FL human milk oligosaccharide,” a claim made by Abbott Nutrition in advertising for its Similac Pro-Advance and Pro-Sensitive infant formulas, doesn’t convey a misleading message, as long as the advertiser makes the necessary disclosure “not from human milk,” easier for consumers to notice, read and understand. -
8/11/2017 - NAD Recommends Sanderson Farms Discontinue Claims About ‘Tricks,’ ‘Gimmicks’; Finds Company can Support Certain Claims Referencing Federal Law
The National Advertising Division has recommended that Sanderson Farms discontinue from its advertising claims that characterize “raised without antibiotics” labels on competing products as a marketing gimmick or trick. -
8/11/2017 - CARU Recommends Redwood Ventures Depict Adult Supervision in Advertising for ‘IDO3D’ Pen; Company to Comply
The Children’s Advertising Review Unit has recommended that Redwood Ventures clearly depict adult supervision in advertising for the company’s “IDO3D” pen. Following its review of the company’s advertising, CARU also determined that the advertising adequately communicated to children the nature of the product and the variety of product sets and colors. CARU further determined that the product operated as advertised. -
8/10/2017 - NAD Recommends Rubbermaid Discontinue Certain Claims for Company’s ‘FreshWorks’ Produce Containers, Finds Company can Support Certain Claims; Advertiser to Appeal to NARB
The National Advertising Division has determined that Rubbermaid Inc. can support certain claims made for the company’s FreshWorks’ Produce Saver Containers, but recommended the advertiser discontinue certain claims that specify how much longer produce remains fresh. -
8/10/2017 - NARB Recommends Reynolds Discontinue ‘Costs Less Than Glad’ Claim in Two Television Commercials
A panel of the National Advertising Review Board has recommended that Reynolds Consumer Products, LLC, maker of Hefty Ultra Strong trash bags, discontinue claims that its product “Costs less than Glad.”