BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/12/2017 - CARU Refers Genesis Toys, Maker of Cayla ‘Connected’ Doll, to FTC After Company Fails to Respond to Privacy Inquiry
The Children’s Advertising Review Unit has referred Genesis Toys, the maker of “My Friend Cayla Party Time” doll and the operator of an accompanying app and website, to the Federal Trade Commission (FTC) for further review, after the company failed to provide a substantive response to CARU initial privacy inquiry. -
7/12/2017 - NAD Refers Advertising Claims Made by Lab Door to FTC for Further Review, After Company Declines to Participate in NAD Process
The National Advertising Division has referred advertising claims made by Lab Door, LLC to the Federal Trade Commission (FTC) for further review, after the company declined to participate in a proceeding before NAD. -
7/01/2017 - NARB Panel Recommends P&G Discontinue Claim that ‘Easy Ups’ Training Pants are ‘The Easiest Way to Underwear’
A panel of the National Advertising Review Board has recommended that The Procter & Gamble Company discontinue the challenged advertising claim that “Easy Ups” training pants represent “the easiest way to underwear.” -
6/26/2017 - NAD Recommends Better Life Discontinue Challenged Claims for All-Purpose Cleaner Following S.C. Johnson Challenge
The National Advertising Division has recommended that Better Life, the maker of cleaning products promoted as “natural,” discontinue advertising claims challenged by S.C. Johnson & Son, Inc., a maker of cleaning products, including Windex products. -
6/26/2017 - NAD Reviews Claims Made by Verizon for Google Pixel Telephone; Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has recommended that Verizon Communications, Inc., modify or discontinue certain claims made in advertising for the Google Pixel telephone, including the claim “Exclusively at Verizon.” -
6/22/2017 - NAD Recommends ViewSonic Discontinue Certain Claims for 1-Chip DLP Digital Projectors; Finds Certain Claims Supported
The National Advertising Division has recommended that ViewSonic Corporation discontinue certain claims, including “superior color accuracy” claims made in a comparative context for the company’s 1-chip DLP digital projectors. -
6/21/2017 - NAD Reviews Pricing Claims Made by Aldi in Print, YouTube Advertising; Aldi Agrees to Modify Claims at Issue, Appeals NAD Jurisdiction to NARB
The National Advertising Division has recommended that Aldi, Inc., discontinue pricing claims made in print and YouTube advertising, including claims that compared prices of the grocer’s private label products to name-brand products sold at competing stores. -
6/20/2017 - NARB Recommends Reckitt Benckiser Modify Product Packaging, Disclose Basis for ‘#1 Recommended’ Claim
A panel of the National Advertising Review Board has recommended that Reckitt Benckiser LLC modify product packaging for its Finish brand dishwasher detergent and more clearly disclose to consumers the basis for dishwasher manufacturer recommendations that support Reckitt Benckiser’s “#1 World’s Recommended Brand” claim. -
6/20/2017 - NAD Refers Advertising for Verizon FiOS to FTC, FCC for Further Review After Advertiser Declines to Respond to Comcast Challenge
The National Advertising Division has referred advertising claims made by Verizon Communications, Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review, after the company declined to participate in a proceeding before NAD -
6/08/2017 - Ontel Discontinues Certain Claims for Dream Tents Following CARU Inquiry
The Children’s Advertising Review Unit has recommended that Ontel Products discontinue broadcast advertising for the company’s “Dream Tents,” to avoid stating that the product helps alleviate childhood fears of the dark and encourages more restful sleep. The company has done so.