BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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1/17/2017 - NAD Reviews Performance Claims, Endorsements, Reviews for Fit Products ‘Fit Tea;’ Recommends Company Discontinue Challenged Claims
The National Advertising Division has recommended that Fit Products, LLC, discontinue claims that its FitTea either “boosts energy” or “supports metabolism.” -
1/13/2017 - NAD Recommends Unilever Discontinue Certain Claims for Suave Essentials Body Wash; Advertiser to Appeal
The National Advertising Division has recommended that Unilever United States, Inc., discontinue certain claims for the company’s Suave Essentials Body Wash products. -
1/11/2017 - American Media Says Star Magazine Will No Longer Run Ads in Format Challenged by NAD
American Media, Inc., has advised the National Advertising Division that the company’s Star Magazine will no longer run advertisements in a format that NAD has determined blurs the line between advertising copy and editorial content. -
1/05/2017 - NAD Recommends Ragu Maker Mizkan Discontinue Taste-Preference Claim, Following Challenge by Campbell Soup
The National Advertising Division has recommended that Mizkan America, Inc., discontinue consumer preference claims made in broadcast, print and internet advertising for the company’s Ragu Homestyle Traditional Pasta Sauce. NAD determined that the advertiser’s preference testing evidence wasn’t a good fit for the claims at issue. NAD also determined that the advertiser’s taste preference claim was limited to the specific products tested and did not convey a line claim. -
1/05/2017 - NAD Recommends Mane Choice Modify Product Name, Discontinue Hair-Growth Claims for Scalp Nourishing Oil
The National Advertising Division has recommended that Mane Choice, LLC, modify the name of the company’s “Manetabolism Plus, Laid Back Effortless Growth Stimulant Edge Control & The Multi-Vitamin Scalp Nourishing Oil” and discontinue claims that state or suggest the product helps users grow hair. -
1/04/2017 - Frontier Communications Voluntarily Discontinues Certain Claims for FiOS Service; NAD Recommends Company Discontinue Certain Performance Claims
Frontier Communications, Inc., said it has permanently and voluntarily discontinued challenged advertising claims for its Internet service, which is delivered via DSL copper-wire technology or through FiOS Internet networks purchased from Verizon. -
12/20/2016 - NAD Recommends Bayer CropScience Modify, Discontinue Certain Claims for ‘Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns’
The National Advertising Division has recommended modifications to challenged product packaging for “Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns.” Further, NAD has recommended that broadcast advertising for the product be modified or discontinued to avoid conveying the message that in addition to preventing the growth of new weeds for six months, the product also kills existing weeds and feeds lawns for six months. -
12/20/2016 - NAD Recommends Colgate-Palmolive Discontinue ‘3x More’ Claims for Ultra Palmolive Fusion Clean Dishwashing Liquid Following P&G Challenge
The National Advertising Division has recommended that Colgate-Palmolive Company modify or discontinue “3x More” claims that compare the performance of Ultra Palmolive Fusion Clean dishwashing liquid to The Procter & Gamble Company’s Dawn Non-concentrated dishwashing liquid, following its determination that the advertiser’s evidence wasn’t a good fit for the challenged claim. -
12/12/2016 - Slim-Fast Foods Company said it Has Permanently Discontinued Advertising Claims, Editorial Format Challenged by NAD
Slim-Fast Foods Company has advised NAD that advertising claims featured in “Star” magazine in a format that appeared to be editorial content have been discontinued. -
12/09/2016 - CARU Recommends Moose Toys Modify, Discontinue Commercial for ‘Selfie-Mic,’ ‘StarMaker App’
The Children’s Advertising Review Unit (CARU) has recommended that Moose Toys, maker of the “Selfie Mic”, discontinue advertising claims that imply children under the age of 13 can use all the features associated with the age-gated “Star Maker” app promoted with the Moose product.