BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/07/2016 - Silver Star Brands Says it Will Discontinue ‘JuniorSlim’ Supplement in Response to NAD Inquiry
Silver Star Brands, maker of the “JuniorSlim” dietary supplement, said in response to a National Advertising Division inquiry that it intended to discontinue the product.
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12/05/2016 - NAD Finds BioPharmX can Support Certain Claims for ‘Violet’ Iodine Supplement, Recommends Advertiser Modify Certain Claims
The National Advertising Division has determined that BioPharmX, the maker of “Violet,” an iodine supplement promoted for breast health, can support certain claims for the product and recommended the advertiser modify certain claims. -
12/01/2016 - Skechers Discontinues Spot Following CARU Inquiry Into Safety Concerns
Skechers, maker of Skech-Air shoes, said it would discontinue a broadcast spot that raised the concern of the Children’s Advertising Review Unit (CARU) over the depiction of activities that might be unsafe for children. -
11/29/2016 - NAD Recommends Lowe’s Discontinue 20% Savings Claim for Sale That Excluded Many Major Brands
The National Advertising Division has recommended that Lowe’s Companies, Inc., discontinue the savings claim “Up to 20% Off Appliances $396 or More,” in part because the advertised sale excluded many leading brands. -
11/28/2016 - NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark
The National Advertising Division has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products. -
11/22/2016 - Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims
The National Advertising Division has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. -
11/22/2016 - NAD Reviews Claims made by Princeton Nutrients for VitaPulse, Recommends Advertiser Discontinue Testimonials
The National Advertising Division has recommended that Princeton Nutrients LLC discontinue the use of testimonials that claim the company’s VitaPulse dietary supplement lowers blood pressure, reduces cholesterol or increases energy. -
11/22/2016 - Revlon Says it has Voluntarily, Permanently Discontinued Claims for ‘Colorstay Gel Envy Longwear Nail Enamel;’ Claims at Issue Challenged by Coty
Revlon Consumer Products Corporation has said it has voluntarily and permanently discontinued challenged express and implied advertising claims made in print, broadcast and internet advertising for Revlon Colorstay Gel Envy Longwear Nail Enamel. -
11/18/2016 - NAD Determines Colgate-Palmolive can Support ‘4x Better’ Claim for Enamel Health Mineral Repair Toothpaste
The National Advertising Division has determined that Colgate-Palmolive Company can support a challenged express claim for the company’s Enamel Health Mineral Repair (EHMR) toothpaste. -
11/10/2016 - NAD Recommends Zoetis Discontinue Certain Advertising Claims for Simparica Flea, Tick Preventative following Elanco Challenge
The National Advertising Division has recommended that Zoetis, Inc., discontinue advertising claims that compare the efficacy of the company’s Simparica anti-parasite product to Trifexis, a competing product made by Elanco Animal Health, a division of Eli Lilly and Company.