BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/13/2016 - NAD Finds DSE Healthcare Can Support Certain Claims for ‘Prelief’ Supplement, Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has determined that DSE Healthcare can support certain claims for the company’s Prelief dietary supplements, but recommended that the advertiser modify or discontinue certain claims. -
9/12/2016 - ‘EvanTube’ YouTube Channels to Disclose Sponsored Videos as Advertising Following CARU Inquiry
The “EvanTube” YouTube Channels – EvanTubeHD, EvanTubeRAW and EvanTubeGaming – will include, going forward, an audio disclosure before each new sponsored video to assure that child viewers understand that the content they are about to see is advertising. -
9/09/2016 - NAD Recommends American Dream Nutrition Modify, Discontinue Certain Claims for PhytoZon, Finds Advertiser can Support Limited ‘Heart Health’ Benefit Claim
The National Advertising Division has recommended that American Dream Nutrition, LLC, modify or discontinue certain claims for the company’s PhytoZon Dietary Supplement, although NAD determined that the presence of lutein and lycopene in the product was sufficient to support a “heart health” benefit claim.
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8/29/2016 - NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz
The National Advertising Division has determined that a television commercial made by French’s Food Company for French’s Ketchup conveyed the unsupported and falsely disparaging message that Heinz original ketchup, a competing ketchup brand made with high-fructose corn syrup, is less healthy or less suitable for consumption than the French’s product. -
8/29/2016 - Allstar Products Group Says it will Voluntarily Discontinue ‘Power Floss’ Commercial Following CARU Inquiry
Allstar Products Group said it would voluntarily discontinue certain advertising claims for “Dr. Hart’s Power Floss,” following an inquiry from the Children’s Advertising Review Unit (CARU). -
8/25/2016 - Supplements Maker Legacy Labs Says it will Permanently Discontinue Challenged Claims for ‘Cognitine’ Following NAD Inquiry
Legacy Labs, LLC., the maker of the dietary supplement “Cognitine,” said it will discontinue all challenged advertising claims for the product following an inquiry by the National Advertising Division. -
8/25/2016 - CARU Reviews CEC Chuck E Cheese ‘Golden Ticket’ Promotion, Recommends Company Revise Disclosures in Broadcast, Website Advertising
The Children’s Advertising Review Unit (CARU) has recommended that CEC Entertainment revise disclosures associated with its Chuck E Cheese “Golden Ticket” promotion in television and website advertising. The company has agreed to comply with CARU’s recommendations. -
8/24/2016 - NAD Refers Claims for ‘Verified Forskolin’ to FTC for Further Review After Site Operator Fails to Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made for the dietary supplement “Verified Forskolin” to the Federal Trade Commission for further review, after the operator of a website where the product is sold – www.verifiedforskolin.com – failed to respond to NAD’s inquiry. -
8/19/2016 - CARU Refers Broadcast Advertising for PG-13-Rated ‘Ghostbusters’ to MPAA for Further Review
The Children’s Advertising Review Unit has referred advertising for the film “Ghostbusters” to the Motion Picture Association of America (MPAA) for further review. -
8/19/2016 - NAD Refers Advertising Claims made by Sprint in ‘Save 50%’ Campaign to FCC after Company Fails to Fully Implement NAD Recommendations
The National Advertising Division has referred advertising claims made by Sprint Corporation to the Federal Communications Commission (FCC) for further review after the company failed to revise certain claims made as part of its “Save 50%” advertising campaign as earlier recommended by NAD.