BBB National Programs Decision Summaries

The Children’s Advertising Review Unit has recommended that Rovio, developer of The Star Wars Angry Birds App I and II and Angry Birds Rio App, modify its privacy policy to better disclose the company’s actual privacy practices. The company said it will do so.

The National Advertising Division has recommended that Reckitt Benckiser, Inc., discontinue certain claims made in print and television advertising for the company’s Lysol Disinfecting Wipes and Spray products. The claims at issue were challenged by The Clorox Company, maker of Clorox Disinfecting Wipes and Spray products.  Reckitt Benckiser said it will appeal NAD’s findings to the National Advertising Review Board (NARB).

The Children’s Advertising Review Unit has recommended that Wicked Cool Toys modify broadcast advertising for the  “Girl Scouts Cookie Oven” to depict adult supervision of children using the product. The company has agreed to do so.

The National Advertising Division has recommended Comcast Cable Communications, LLC, provider of Xfinity Cable Television Service, discontinue one broadcast spot challenged by satellite television service provider DirecTV, LLC, following NAD’s finding that the commercial conveyed the message that DirecTV’s service doesn’t function during any wet weather.

The National Advertising Division has recommended Charter Communications, Inc., discontinue one broadcast commercial and certain advertising claims made in two other broadcast spots that all convey the message that DirecTV LLC’s satellite service doesn’t work when precipitation is present.

The National Advertising Division has recommended that Reckitt Benckiser, Inc., modify broadcast advertising for the company’s Mucinex Fast-Max Liquid Gels product to more clearly indicate to consumers that the company is comparing its product to other name-brand products.  

The National Advertising Division has recommended that Church & Dwight Co., Inc., the maker of OxiClean White Revive, discontinue a commercial entitled “Scary Bleach,” that featured advertising claims based on the content of federally mandated garment care labels. NAD also recommended that C&D modify a second commercial to remove words like “worry” and “warning” when referring to garment care labels and avoid conveying a message that chlorine bleach is damaging to white garments.

Rachel Renée Russell, author and operator of the website DorkDiaries.com, said the site has revised its privacy practices following an inquiry from the Children’s Advertising Review Unit.

A panel of the National Advertising Review Board (NARB) has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims that XFINITY “delivers the fastest internet in America,” and the “fastest in-home WiFi.”

The National Advertising Division has referred advertising claims made by Nature Works Best Cancer Clinic to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the advertiser declined to participate in the NAD process.