BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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8/19/2016 - Slim-Fast Foods Company Modifies Disclosure Format in Print Advertising for ‘SlimFast Advanced Nutrition’ Following NAD Inquiry
Slim-Fast Foods Company has said that it has modified the format of a disclosure that accompanied claims made in print advertising for the company’s SlimFast Advanced Nutrition products, following an inquiry by the National Advertising Division. -
8/11/2016 - CARU Recommends Kellogg Revise Product Packaging for ‘Fruit Flavored Snacks,’ Company Agrees to Do So
The Children’s Advertising Review Unit (CARU) has recommended that the Kellogg Company revise product packaging for the Kellogg’s Fruit Flavored Snacks featuring cartoon characters from popular children’s film and television shows. -
8/11/2016 - NAD Refers Advertising for NexGrill ‘Evolution Infrared Plus Grill’ to FTC After Advertiser Fails to Fully Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made by NexGrill Industries to the Federal Trade Commission (FTC) after the company failed to fully respond to an NAD inquiry into claims made for its “Evolution Infrared Plus” grill. NAD’s procedures require advertisers to state in writing at the close of a case whether they intend to comply with NAD’s recommendations or appeal NAD’s findings. -
8/11/2016 - NAD Recommends Mars Modify Certain Claims for CocoaVia Cocoa Extract
The National Advertising Division has recommended that Mars Incorporated modify certain advertising claims for the company’s CocoaVia Cocoa Extract dietary supplement. -
8/10/2016 - NAD Finds Trampoline Maker’s ‘Review Site’ Misleading, Recommends JumpSport Discontinue Performance, Ratings Claims
The National Advertising Division has recommended that JumpSport, Inc., a maker of trampolines and the operator of the website TrampolineSafety.com, discontinue the site’s editorial format. -
8/09/2016 - Supplements Maker Moon Juice Will Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry
Moon Juice, the maker of the dietary supplements “Brain Dust” and “Action Dust,” said it discontinue claims for the supplements following an inquiry by the National Advertising Division. -
8/09/2016 - Lifestyle Site ‘Goop’ Says it Will Voluntarily, Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry
Goop, an online lifestyle publication offering “a tight curation of products and content,” said it will voluntarily and permanently discontinue advertising claims made “Moon Juice” dietary supplements, following an inquiry by NAD. -
8/09/2016 - NAD Recommends Comcast Discontinue ‘Fastest Internet’ Claims, ‘Fastest … In-Home Wi-Fi’ Claims in Certain Contexts; Comcast to Appeal
The National Advertising Division has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims XFINITY “delivers the fastest internet in America,” and the “fastest, most reliable in-home WiFi,” as it appears in certain contexts. Comcast said it will appeal NAD’s decision to the National Advertising Review Board. -
8/04/2016 - NAD Finds SPI Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes
The National Advertising Division has determined that Strategic Partners, Inc. (SPI), a maker of hospital scrubs and other garments, violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD. -
8/03/2016 - NARB Recommends T-Mobile Better Disclose to Consumers Terms of ‘Ditch & Switch’ Ad Campaign
A panel of the National Advertising Review Board (NARB) has recommended that T-Mobile USA, Inc., better disclose to consumers the terms of the company’s “Ditch and Switch” campaign, and either modify or discontinue claims that cap consumer reimbursements at $650.