BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/09/2016 - NAD Recommends Spectrum Brands Discontinue 2 YouTube Commercials for Rayovac FUSION AA Batteries Following Energizer Challenge
The National Advertising Division has recommended that Spectrum Brands, Inc., discontinue two YouTube commercials for the company’s Rayovac FUSION AA Batteries, following a challenge by Energizer Holdings, Inc., the maker of competing Energizer MAX batteries. -
11/07/2016 - CARU Recommends Moose Toys Better Disclose Drying Time for ‘Qixels 3D Maker’
The Children’s Advertising Review Unit (CARU) has recommended that Moose Toys add an audio disclosure to broadcast advertising for “Qixels 3D Maker” to better assure that children understand their Qixel creations require up to 60 minutes drying time before they are handled. -
11/07/2016 - CARU Recommends PlayMonster Better Disclose that its ‘Chrono Bomb’ Game Uses String to Simulate Laser Field
The Children’s Advertising Review Unit (CARU) has recommended that PlayMonster, LLC, the make of the “Chrono Bomb” game, add an audio disclosure to broadcast advertising to assure child viewers better understand that the game uses colored string to simulate a laser field. The advertiser has agreed to do so. -
11/03/2016 - CARU Recommends Dave & Buster’s Discontinue Play-for-Free Advertising Claims Following Review
The Children’s Advertising Review Unit (CARU) has recommended that Dave & Buster’s Entertainment Inc., discontinue claims that children can play the video games “Luigi’s Mansion” and “Mario Kart Arcade Grand Prix” for free, given that the offer requires consumers to make a $10 purchase. The company has said that the advertising at issue will not run again. -
10/20/2016 - Epson to Voluntarily Discontinue ‘Loaded and Ready’ Claims for EcoTank Printer; NAD finds Company Can Support Certain Advertising Claims
Epson America, Inc., said it will voluntarily and permanently discontinue advertising claims that its EcoTank printers are “loaded and ready,” following an inquiry by the National Advertising Division. -
10/12/2016 - IsoSensuals will Discontinue Challenged Claims for Vaginal Tightening Supplement, Buttocks Enhancement Cream in Response to NAD Inquiry
IsoSensuals, the maker of the dietary supplement “TIGHT Vaginal Tightening Pills” and “CURVE Butt Enhancement Cream,” has informed the National Advertising Division that it will permanently discontinue advertising claims that formed the basis of an NAD inquiry. -
10/05/2016 - NAD Refers Claims Made For Zeltiq’s ‘CoolSculpting Cryolipolysis’ Process to FTC, FDA For Further Review
The National Advertising Division has referred advertising claims made by Zeltiq Aesthetics, Inc., for the company’s “CoolScupting Cryolipolysis Body Contouring System” to the Federal Trade Commission (FTC) for further review after the company said it would not abide by certain of NAD’s recommendations. -
10/04/2016 - NAD Refers Claims Made by UltraMax for ‘Max Synapse’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by UltraMax Health, Inc., for the company’s “Max Synapse” supplement to the Federal Trade Commission for further review after the company failed to provide a substantive response to an NAD inquiry. -
9/22/2016 - Privacy watchdog sniffs out websites’ compliance violations
The Online Interest-Based Advertising Accountability Program continues to enforce industry best practices for privacy, releasing three new decisions today that are the results of consumer complaints. -
9/22/2016 - NAD Recommends Comcast Discontinue Certain Claims Challenged by DirecTV
The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the unsupported claims made in two separate television advertisements, including the claim made in one commercial that Comcast subscribers have access to four times more unique TV show and movie titles on demand than DirecTV subscribers.