BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/22/2016 - NAD Recommends DISH Discontinue Certain Claims Challenged by DirecTV; Finds DISH Can Support ‘Local Fee’ Claim
DISH Network said it has voluntarily and permanently discontinued certain advertising claims challenged before the National Advertising Division by DirecTV, LLC. NAD has determined that Dish provided adequate support for claim related to fees charged by some service providers to view local channels. -
9/21/2016 - CARU Examines Ad for Dirty South Bat’s W.A.R. Product; Recommends Advertiser Modify, Discontinue Claims
The Children’s Advertising Review Unit (CARU) has determined that claims made in testimonials for Dirty South Bat’s W.A.R. baseball bats should be modified or discontinued. -
9/20/2016 - NARB Recommends Rust-Oleum Discontinue Use of 2X Ultra Cover Product Name
A panel of the National Advertising Review Board (NARB) has recommended that Rust-Oleum Corporation discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name. -
9/20/2016 - NAD Recommends Colgate Palmolive Discontinue ‘Natural,’ ‘Naturally’ Claims for ‘Tom’s of Maine Naturally Dry Antiperspirant;’ Advertiser Appeals NAD’s Jurisdiction
The National Advertising Division has recommended that The Colgate Palmolive Company discontinue “Natural” and “Naturally” claims for the its Tom’s of Maine “Naturally Dry” Antiperspirants. The company has said it will appeal the matter of NAD’s jurisdiction to the National Advertising Review Board, the self-regulatory system’s appellate unit. -
9/16/2016 - NAD Recommends Nootrobox Discontinue Challenged Performance Claims for Rise, Sprint, Yawn Supplements; Finds Company Can Support Limited Ingredient Claims
The National Advertising Division has recommended that Nootrobox, Inc. discontinue all challenged product-performance claims for the company’s Rise, Sprint and Yawn dietary supplements. -
9/15/2016 - NAD Recommends Springfree Discontinue Certain Claims for its Trampolines
The National Advertising Division has recommended that Springfree Trampoline, Inc., discontinue challenged superiority claims, as well as claims that disparaged traditional trampolines. -
9/15/2016 - NAD Recommends HFL Solutions Discontinue Challenged Health, Performance Claims for ‘Blood Sugar Optimizer’ Supplement
The National Advertising Division has recommended that that HFL Solutions, Inc., discontinue a wide range of claims made in internet advertising for the company’s Blood Sugar Optimizer dietary supplement. NAD did determine that the company could support claims that its product is “all natural” and “doctor formulated.” -
9/14/2016 - NAD Examines Advertising within NextAdvisor Widget, Recommends Advertiser Discontinue ‘Jaw-Dropping’ Claim
The National Advertising Division has recommended that NextAdvisor, Inc., an online research, review and advice site, discontinue the claim “A Jaw-Dropping 10% Cash Back Card Has Arrived” featured in one of the company’s recommendation widgets. -
9/14/2016 - ‘Shoes for Crews’ Discontinues ‘Slip-Resistant’ Claims following NAD Inquiry; Claims Challenged by Skechers
Shoes for Crews, LLC, said the company has voluntarily and permanently discontinued “slip-resistant” claims challenged before the National Advertising Division (NAD) by shoe company Skechers. -
9/13/2016 - NARB Recommends DirecTV Better Disclose to Consumers Availability of 4K Content, Discontinue ‘Free Upgrade’ to Genie HD DVR Claim
A panel of the National Advertising Review Board (NARB) has recommended that DirecTV, LLC, modify claims made for its satellite television services to better disclose to consumers that limited programming is available in 4k, or ultra high-definition format, modify its claims that DirecTV is wireless, and discontinue a “free upgrade” to Genie HD DVR claim.