BBB National Programs Decision Summaries

The Children’s Advertising Review Unit (CARU) has recommended that Wobble Works, Inc., the maker of the 3Doodler Start Pen, modify broadcast advertising that doesn’t clearly disclose how much “Eco-plastic” filament  is included with the initial purchase of the product.

The National Advertising Division has recommended that Reynolds Consumer Products, LLC, discontinue advertising that conveyed certain comparative performance claims for the company’s Hefty brand trash bags, following a challenge by The Clorox Company, the maker of Glad trash bags. NAD further recommended that Reynolds discontinue its “Costs Less Than Glad” claim, a finding that Reynolds said it would appeal to the National Advertising Review Board (NARB).

The National Advertising Division has recommended that the Jelly Belly Candy Company discontinue claims that the company’s Jelly Belly Sports Bean Energizing Jelly Beans are “Scientifically Formulated to Maximize Sports Performance.”

Shenzhen ZhiYi Technology Co., Ltd., the maker of the iLife A4s robotic vacuum cleaner said it has permanently discontinued certain claims for the product made in advertising on Facebook and at Amazon.com.

Comparative pricing claims made by Total Wine & More have been referred to the Federal Trade Commission (FTC) for further review after the company declined to participate in a proceeding before the National Advertising Division (NAD).

Celebrity endorsements of FitTea, a dietary supplement made by Fit Tea LLC, have been revised to better disclose material connections, following an inquiry from  the National Advertising Division (NAD).

The National Advertising Division has recommended that The Procter & Gamble Company modify or discontinue certain advertising claims for  “Easy Ups” training pants, including claims that Easy Ups are “the best way to potty-train” and “the easiest way to underwear.”  P&G, arguing that the claim “easiest way to underwear” is puffery, said it will appeal NAD’s finding with respect to that claim to the National Advertising Review Board (NARB).

The Online Interest-Based Advertising Accountability Program has released three decisions that give consumers the enhanced notice and choice they complained was missing from the websites of AAA of Northern California, Nevada and Utah, Anheuser-Busch and Wayfair. 

The National Advertising Division has recommended that Coty, Inc., discontinue certain claims for the company’s Sally Hansen Miracle Gel, including claims that the product produces a result equivalent to a salon gel manicure.

The National Advertising Division has recommended that Reckitt Benckiser LLC discontinue two television commercials, modify or discontinue a free-standing insert and modify product packaging for its Finish brand dishwasher detergent.