BBB National Programs Decision Summaries

The National Advertising Division has recommended that Campbell Soup Company modify broadcast advertising that features babies eating pasta to  better disclose that the claim “even Ragu users prefer the taste of Prego Traditional 2-to-1,” is based on a comparison with Ragu Old World Style Traditional.

The National Advertising Review Board (NARB) has referred advertising claims made by Rust-Oleum Corporation to the Federal Trade Commission for further examination, after a determining the company has not complied with NARB’s recommendation to discontinue use of “2X” as part of the Painter’s Touch Ultra Cover product name.

Momentum Ventures, operator of the travel websites JustFly.com and FlightHub.com, said it has voluntarily and permanently discontinued certain advertising claims challenged by Fareportal, Inc., a competing online travel agency that operates CheapOair.com. The National Advertising Division has recommended the advertiser also modify or discontinue claims related to its cancellation policy.

The National Advertising Division has recommended that Discover Financial Services LLC modify certain claims made in a chart that compares the advertiser’s Discover It credit card to five competing cards, including the Chase Freedom Unlimited card. The claims at issue were challenged by Chase Bank USA, N.A.

Henkel Consumer Goods, Inc., said it has voluntarily and permanently discontinued claims that were made in television, online and social media advertisements for its Persil ProClean Original laundry detergent and challenged before the National Advertising Division by The Procter & Gamble Company, maker of competing Tide Original laundry detergent.

The National Advertising Division has recommended that Kauai Coffee Company, LLC, discontinue certain environmental-benefits claims for the company’s single-serve coffee pods, but determined that the company can support certain claims.

The National Advertising Division has determined that certain challenged advertising claims made by Blue Diamond Growers for its Almond Breeze almond milk are puffery and don’t require substantiation. However, NAD recommended the advertiser discontinue claims that Almond Breeze is the only almond milk made with Blue Diamond almonds.

DirecTV which owns and operates DirecTV Cinema, a pay-per-view streaming movie service, said it will create a new movie preview channel that will feature only movies and other content appropriate for children, following an inquiry by the Children’s Advertising Review Unit.

The National Advertising Division has referred advertising claims made by BA Sports Nutrition, maker of BodyArmor sports drinks, to the Federal Trade Commission (FTC) following a review of the advertiser’s compliance with an earlier NAD decision.

The National Advertising Division has determined that the North American Insulation Manufacturers’ Association (NAIMA) violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting  the outcome of  an advertising challenge case decided by NAD.