BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 4/08/2020 - Anti-Aging Formulas Participates In ERSP Self-Regulatory Program

    The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer Anti- Aging Formulas (“AAF”) discontinue both general performance and comparative performance claims made in the 30-minute infomercial for the Renuva system.  ERSP did however agree that certain age related statements made in the context of the advertisement could be considered puffery.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from its ongoing monitoring program.

  • 4/08/2020 - Alo Yoga Agrees to Modify Instagram Posts to Disclose Material Connection between Company and Influencers After ERSP Review of Social Media Advertising

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Alo, LLC (“Alo Yoga”) modify certain Instagram posts to disclose the material connection between the company and its influencers and continue monitoring Alo Yoga influencers to ensure their compliance with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

  • 4/08/2020 - ALCIS Health Takes Part In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that  ALCiS Health Inc., marketer  of ALCiS Pain Relief, modify or discontinue certain  claims  made  for  the  product  in  direct-response  advertising.  ERSP  did  find  that  the marketer  provided  adequate  substantiation  for  its  “expert  endorsement”  and  noted  that  the company voluntarily discontinued certain claims.

  • 4/08/2020 - 1-800 Patches Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that 1-800 Patches, Inc. (1-800 Patches), marketers of the Arctic White Tooth Whitening System, has provided adequate support for one safety claim. 

  • 4/08/2020 - Like Data for Chocolate

    Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles.

  • 4/08/2020 - Tiny Piece Changes App Ratings, Adds Privacy Policy to Website Following CARU Inquiry

    Tiny Piece, which operates the website 6677g.com and the mobile application Baby Pet Vet Doctor, has changed the way the app is presented in the app store and removed the children’s area from its website,” following an inquiry by the Children’s Advertising Review Unit.

  • 4/08/2020 - CARU Reviews Advertising For Website Operated By Club Libby Lu

    The Children’s Advertising Review Unit (CARU) of the Council of Better Business Bureaus, Inc., has recommended that Club Libby Lu, operator of the Website www.clublibbylu.com, modify the site to assure it is in compliance with CARU’s self-regulatory guidelines for children’s advertising and the federal Children’s Online Privacy Protection Act (COPPA.) 

  • 4/08/2020 - CARU Reviews Advertising for Ideavillage ‘Pocket Racers,’ Company Says Future Advertising Will Comply with Recommendations

    The Children’s Advertising Review Unit (CARU) has recommended  Ideavillage Products Corporation, in future advertising, feature products that are available at retail, accurately disclose how the product performs and make any material disclosures in audio format. The company has agreed to do so.

  • 4/08/2020 - CARU Reviews Ad for Zuru’s ‘Dory’ and ‘Bailey’ Toys; Recommends Advertiser Modify Swimming Pool Scene to Address Safety Concerns

    The Children’s Advertising Review Unit (CARU) has recommended that Zuru Inc., the maker of products that include the “Finding Dory: Swimming Dory and Bailey Robofish,” modify broadcast advertising for the toys to address CARU’s safety concerns over swimming pool scenes. The company has agreed to do so.

  • 4/08/2020 - Amazerx Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has determined that AmazeRx, Ltd., can support the general efficacy claims it makes for the AmazeRx meal replacement product at the company’s Website. However, ERSP  recommended the marketer modify or discontinue claims made at a third-party Website and in broadcast advertising. The marketer’s advertising was brought to ERSP’s attention by  a consumer complaint.