BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/08/2020 - ERSP Recommends Milex Modify, Discontinue Certain Claims For “Ab Transfom System”
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Milex modify or discontinue certain claims made in direct response advertising for the Ab Transform System. -
4/08/2020 - ERSP Recommends Marketer Modify Certain Podcast Claims for Amazon Secrets Live Coaching Program
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Natural Health modify or discontinue certain podcast claims for the Amazon Secrets Live Coaching Program, the company’s live coaching program for consumers seeking to start an Amazon-based business. -
4/08/2020 - ERSP Recommends Lunada Biomedical Discontinue Weight-Loss Claims for ‘Amberen,’ Marketer Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) recommended that Lunada Biomedical discontinue weight-loss and other claims made for Amberen, a dietary supplement marketed to menopausal women. ERSP found, however, the company could support claims related to hot flashes, irritability, sleeplessness, and “low libido.” -
4/08/2020 - ERSP Recommends Liquid HGC Diet Modify, Discontinue Claims In Electronic Advertising, Including Twitter, Facebook Ads
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Liquid HCG Diet, LLC discontinue certain weight-loss claims, including claims disseminated through Facebook and Twitter, and modify consumer testimonials. The marketer’s advertising came to ERSP’s attention pursuant to ERSP’s ongoing monitoring efforts. -
4/08/2020 - ERSP Recommends Leading Edge Discontinue Certain Claims For Male Enhancement Product
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Leading Edge Marketing, Inc., modify or discontinue certain advertising claims for its VigRX line of male enhancement products. ERSP further recommended that the marketer better disclose to consumers that it owns the Website “BetterSexMall.com,” where its products are reviewed and better disclose whether the reviews are written by employees or independent third parties. -
4/08/2020 - ERSP Recommends Intellibiz Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Intellibiz modify or discontinue certain claims for the “Simple Man’s Guide to Real Estate” investing course. -
4/08/2020 - ERSP Recommends Global Smart Products Discontinue Certain Claims for Lead-Generation Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Global Smart Products modify or discontinue certain claims for the company’s “Female Power Program,” a lead-generation wealth creation business. -
4/08/2020 - ERSP Recommends Flexcin International Discontinue Claims For “Flexcin Joint Pain Remedy Treatment With CM8”
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Flexcin International Inc. discontinue claims made in direct response advertising for the Flexcin Joint Pain Remedy Treatment with CM8. -
4/08/2020 - ERSP Recommends Etekcity Corporation Modify Certain Claims for Levoit Himalayan Salt Lamp; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Etekcity Corporation modify or discontinue certain claims for the Levoit Himalayan Salt Lamp. -
4/08/2020 - ERSP RECOMMENDS EMERGENT HEALTH MODIFY, DISCONTINUE CERTAIN ADVERTISING CLAIMS FOR ‘JDI MULTIVITAMIN’ Marketer Voluntarily Modified Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Emergent Health Corp., modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem Cells.” The marketer voluntarily modified several claims at issue in ERSP’s inquiry.