BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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  • 4/09/2020 - Lemonade Weight Loss Diet Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has determined that Lemonade Weight Loss LLC, marketer of the Lemonade Weight Loss Diet program, provided adequate support for general performance claims but recommended the marketer modify certain claims and add disclosures regarding the meal plan and diet components.

  • 4/09/2020 - Janson Beckett Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Janson Beckett Cosmeceuticals (Janson Beckett), marketers of AlphaDerma CE anti-aging treatment, have provided support for broad comparative claims as to the ease of use of their product compared to Botox. However, ERSP has asked that Janson Beckett modify general performance, establishment, and testimonial, and specific comparative claims in online advertising. The marketer’s advertising was reviewed pursuant to an anonymous competitive challenge.

  • 4/09/2020 - Fitness Quest, Inc. Substantiates Claims In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Fitness Quest, Inc. (Fitness Quest), marketers of the Ab-Lounge Abdominal Exercise Machine (Ab-Lounge) has substantiated the comparative claim reviewed pursuant to ERSP’s ongoing monitoring program.

  • 4/09/2020 - ERSP Reviews Claims For Media Dime Marketing’s “Cheap Gas” Automobile Device

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Media Dime Marketing, LLC, discontinue performance and establishment claims for the Cheap GasAutomobile Device.  

  • 4/09/2020 - Hobbytron.com Substantiates Claims In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has announced that Hobbytron.com (Hobbytron), marketer of the B-29 Super Fortress RC Electric Airplane (B-29), has substantiated the claims reviewed pursuant to a consumer complaint.

  • 4/09/2020 - ERSP Reviews Advertising For PainNot Laser RX

    The Electronic Retailing  Self-Regulation  Program (ERSP) has  determined  that  Suarez Corporation  Industries,  which  markets  the  PainNOT Laser RX, has provided a reasonable basis for general performance claims. 

  • 4/09/2020 - ERSP Reviews Advertising For Iovate “Smartburn”

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Iovate Health Sciences International (Iovate), marketers of the SmartBurn with Hoodia Weight Loss Supplement (SmartBurn), have provided a reasonable basis for all general performance and establishment claims as well as doctor and consumer testimonial claims. ERSP has recommended the marketer modify certain claims.  

  • 4/09/2020 - ERSP Reviews Advertising for ‘Garcinia Cambogia Allure,’ Recommends Marketer Modify, Discontinue Certain Claims

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended Mayfair Industries, Inc. modify or discontinue claims made in online advertising for Garcinia Cambogia Allure dietary supplement.

  • 4/09/2020 - ERSP Reviews Advertising for ‘FBA Stores,’ Recommends Marketer Modify or Discontinue Certain Claims

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that FBA Stores modify or discontinue claims made in online and print advertising for its FBA Stores program.

  • 4/09/2020 - ERSP Reviews Advertising for ‘Curamin,’ Recommends Marketer Modify or Discontinue Certain Claims

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that EuroPharma, Inc. modify or discontinue certain advertising claims for Curamin, a dietary supplement intended to treat pain and inflammation.