BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/08/2020 - ERSP RECOMMENDS CREATIVE PRODUCT SOLUTIONS MODIFY ADVERTISING CLAIMS FOR REDUXX TRIMSUIT Finds Advertiser can Support Certain Performance Claims
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Creative Product Solutions modify consumer testimonials in advertising for the “Reduxx TrimSuit.” ERSP determined that the marketer could support certain performance claims for the weighted exercise suit. -
4/08/2020 - ERSP Recommends Conasia Global Internet Inc. Discontinue Certain Claims for Lead-Generation Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Conasia Global Internet Inc. modify or discontinue certain claims for the company’s “Internet Marketing, Mentoring & Coaching Center (iMMACC),” an internet marketing and coaching and mentoring business that also has an affiliate advertising program. -
4/08/2020 - ERSP Recommends Coffee Shop Millionaire Discontinue Certain Claims for Lead-Generation Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Coffee Shop Millionaire Education, Inc. modify or discontinue certain claims for the company’s “Coffee Shop Millionaire,” a lead-generation affiliate marketing business. -
4/08/2020 - ERSP Recommends Casper Labs Modify, Discontinue Certain Claims for ‘Calmestra,’ Including ‘Clinically Proven’ Claims
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Casper Labs, LLC modify or discontinue certain claims for Calmestra, a dietary supplement marketed as providing relief for symptoms of menopause, including claims that the product has been “clinically proven” to address symptoms of menopause. -
4/08/2020 - ERSP Recommends Armando Montelongo Seminars Modify Certain Claims for Real Estate Education Program; Company Agrees to Do So
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Armando Montelongo Seminars modify or discontinue certain claims for the Armando Montelongo Real Estate Education program. -
4/08/2020 - ERSP Recommends Affiliate Marketer ‘YES International’ Discontinue Claims Made in Testimonials; Marketer Agrees to Revise Claims at Issue
The Electronic Retailing Self-Regulation Program (ERSP) has recommended that YES International, LLC (d/b/a Vensure International, LLC and Novus North, LLC) modify or discontinue certain claims for YES International, a lead-generation affiliate marketing business. -
4/08/2020 - ERSP Finds ZAP! Products Can Support Certain Claims for ‘ZAP! Professional Restorer,’ Recommends Marketer Modify Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that ZAP! Products, Inc. can support certain general performance claims for ZAP! Professional Restorer, but recommended the marketer modify or discontinue other claims. -
4/08/2020 - ERSP Finds True Earth Health Products Can Support Certain Claims for ‘Plexaderm,’ Recommends Marketer Modify Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that True Earth Health Products can support certain claims for Plexaderm, but recommended the marketer modify or discontinue other claims. -
4/08/2020 - ERSP Finds Troy Can Support Certain Claims For Vepygen But Recommends Marketer Modify, Discontinue Certain Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Troy LLC provided adequate support for general performance claims for the Vepygen Anti-Stretch Mark Complex, but recommended the marketer modify or discontinue certain claims, including “Doctor Recommended” claims. -
4/08/2020 - ERSP Finds Sun Basket, Inc. Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims
The Electronic Retailing Self-Regulation Program (ERSP) has determined that Sun Basket, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims.