BBB National Programs Decision Summaries

BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.

 

For the full text of NAD, NARB, and CARU decisions, subscribe to the Online Archive. Other case decisions are available publicly: DSSRC and DAAP. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
  • All

  • 4/08/2020 - ERSP Finds Healthy Directions Can Support Certain Claims for ‘OxyRub,’ Recommends Marketer Modify Certain Claims

    The Electronic Retailing Self-Regulation Program (ERSP) has determined that Healthy Directions, LLC can support general performance claims for OxyRub, a topical pain relief cream, but recommended the marketer modify or discontinue certain claims.

  • 4/08/2020 - ERSP Finds Emson, Inc. Can Support Certain Claims For “Ab Rocket Twister”

    The Electronic Retailing Self-Regulation Program (ERSP) has determined that Emson, Inc., has provided adequate support for certain claims made in direct-response advertising for the Ab Rocket Twister. The marketer voluntarily discontinued several other claims that were the subject of the ERSP inquiry.

  • 4/08/2020 - Daily Wellness Participates In ERSP Self-Regulatory Forum

    The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum, announced that The Daily Wellness Company, participated in the voluntary forum and will revise claims made in its print advertising for ArginMax nutritional supplements for men and women. The truth and accuracy of the marketer’s claims came to the attention of ERSP through its on-going monitoring program.

  • 4/08/2020 - Cellular Research Participates In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) announced that Cellular Research, LLC (Cellular Research), marketer of the Dual Action Cleanse, has provided adequate support for certain performance and comparative claims. ERSP also recommended the company modify other specific performance claims and comparative claims and to discontinue any weight- loss claims. The marketer’s advertising was reviewed pursuant to ERSP’s ongoing monitoring system.

  • 4/08/2020 - Carboburn Participates In ERSP Self-Regulatory Forum

    The Electronic Retailing Self-Regulation Program (ERSP), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (NARC), announced that it has recommended that direct response marketer United Health Laboratories, marketers for the nutritional supplement, CarboBurn, discontinue all performance claims, testimonial, comparative market, and safety claims made in its online advertising.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from a consumer complaint.

  • 4/08/2020 - Bravo Smokes Participates In ERSP Forum

    The  Electronic  Retailing  Self-Regulation  Program  (ERSP) announced that Bravo Smokes Corporation, marketer of Bravo Smokes, an alternative to nicotine cigarettes,  voluntarily discontinued  safety claims made on its Website and in radio advertising. ERSP  noted  that  Bravo  Smokes  substantiated  general  performance  claims,  but  was  asked  to modify  specific  performance  and clinically  based  claims.  The marketer’s  advertising  came  to ERSP’s attention through ERSP’s ongoing monitoring program.

  • 4/08/2020 - Botopical, LLC Participates In ERSP Self-Regulatory Forum

    The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Division. 

  • 4/08/2020 - Anti-Aging Formulas Participates In ERSP Self-Regulatory Program

    The Electronic Retailing Self-Regulation Program (“ERSP”), the electronic direct-response industry’s self-regulatory forum supervised by the National Advertising Review Council (“NARC”), announced that it has recommended that direct response marketer Anti- Aging Formulas (“AAF”) discontinue both general performance and comparative performance claims made in the 30-minute infomercial for the Renuva system.  ERSP did however agree that certain age related statements made in the context of the advertisement could be considered puffery.  The truth and accuracy of the marketer’s claims came to the attention of ERSP from its ongoing monitoring program.

  • 4/08/2020 - Alo Yoga Agrees to Modify Instagram Posts to Disclose Material Connection between Company and Influencers After ERSP Review of Social Media Advertising

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Alo, LLC (“Alo Yoga”) modify certain Instagram posts to disclose the material connection between the company and its influencers and continue monitoring Alo Yoga influencers to ensure their compliance with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

  • 4/08/2020 - ALCIS Health Takes Part In ERSP Forum

    The Electronic Retailing Self-Regulation Program (ERSP) has recommended that  ALCiS Health Inc., marketer  of ALCiS Pain Relief, modify or discontinue certain  claims  made  for  the  product  in  direct-response  advertising.  ERSP  did  find  that  the marketer  provided  adequate  substantiation  for  its  “expert  endorsement”  and  noted  that  the company voluntarily discontinued certain claims.