BBB National Programs Archive
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4/02/2020 - NAD Recommends Philips Oral Healthcare Modify Certain Claims for ‘Sonicare DiamondClean’ Toothbrush
The National Advertising Division has recommended that that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean toothbrush, following a challenge by The Procter & Gamble Company, maker of Oral-B oral health products. -
4/02/2020 - NAD Recommends Philips Oral Healthcare Discontinue Two Commercials Challenged by P&G
The National Advertising Division has recommended that Philips Oral Healthcare, LLC, discontinue two broadcast commercials for the company’s Sonicare brand electric toothbrushes, following a challenge from the Procter & Gamble Company, maker of Oral-B electric toothbrushes. -
4/02/2020 - NAD Recommends Philips Oral Health Discontinue Challenged Claims for Sonicare Electric Toothbrushes; Advertiser to Appeal to NARB
The National Advertising Division has recommended that Philips Oral Healthcare, LLC, discontinue certain claims for the company’s Sonicare Electric Toothbrushes, including claims that suggest the sound made by a brush correlates to superior efficacy. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
4/02/2020 - NAD Recommends Pharmapro Discontinue Wide Range of Claims for ‘Sterodol,’ Promoted as ‘Legal’ Alternative to Steroids
The National Advertising Division has recommended that Pharmapro, Inc., discontinue a wide range of advertising claims for the dietary supplement Sterodrol , including claims that the product is the “most powerful size and strength gaining compound available,” and a legal alternative to anabolic steroids. -
4/02/2020 - NAD Recommends P&G Discontinue Comparative Claim in Advertising for ‘Ultra Downy April Fresh’
The National Advertising Division of the Council of Better Business Bureaus has determined that Procter & Gamble Co. took proper action in voluntarily discontinuing a television commercial that included an unsupported message of product superiority for Ultra Downy April Fresh Liquid fabric softener. NAD recommended the company modify or discontinue another commercial that conveyed the same unsupported message. -
4/02/2020 - NAD Recommends P&G Discontinue ‘4=1’ Claims for Febreze Plug-In Air Fresheners
The National Advertising Division has recommended that the Procter & Gamble Company discontinue claims that “4 = 1” and “Why buy 4?,” featured in advertising for the company’s Plug-In Air Fresheners. The claims were challenged by the Reckitt Benckiser LLC, a competing maker of air freshener products. -
4/02/2020 - NAD Recommends Novartis Discontinue ‘Speed of Onset’ Claims for Excedrin Extra Strength; Advertiser to Appeal
The National Advertising Division of the Council of Better Business Bureaus has recommended that Novartis Consumer Healthcare modify or discontinue certain advertising claims for Excedrin Extra Strength, including claims that Excedrin starts relieving headaches faster than Advil. Novartis has appealed NAD’s decision to the National Advertising Review Board.
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4/02/2020 - NAD Recommends Novartis Discontinue Claim that Benefiber ‘Helps Maintain Regularity,’ Company to Appeal
The National Advertising Division has recommended that Novartis Consumer Health, Inc., discontinue the claim, made in television and print ads, that its dietary supplement product Benefiber “Helps Maintain Regularity.” The advertiser has said it will appeal NAD’s finding to the National Advertising Review Board (NARB). -
4/02/2020 - NAD Recommends Nexus Formulas Discontinue Certain Challenged Claims for Plavinol, Following Challenge by the Council for Responsible Nutrition
The National Advertising Division recommended that Nexus Formulas, LLC discontinue certain challenged product performance, ingredient, and safety claims, as well as doctor recommended claims and testimonials for its Plavinol dietary supplement, following a challenge by the Council for Responsible Nutrition (“CRN”). -
4/02/2020 - NAD Recommends New Nordic Discontinue Certain Claims for Mulberry Zuccarin; Company Agrees To Do So
The National Advertising Division of the Council of Better Business Bureaus has recommended that New Nordic US Inc. modify or discontinue a wide range of advertising claims for the company’s Mulberry Zuccarin dietary supplement product, including claims made in testimonials. The company has agreed to do so. -
4/02/2020 - NAD Recommends Neurocore Discontinue Advertising Claims for ‘Brain Training Centers,’ Including Autism, ADHD Claims; Advertiser to Appeal
The National Advertising Division has recommended that Neurocore, LLC, discontinue challenged advertising claims for the company’s “Brain Training Centers,” including claims related to Attention Deficit/Hyperactivity Disorder (ADHD), autism, migraines, memory issues, sleep disorders and stress. The company said it will appeal NAD’s decision to the National Advertising Review Board. -
4/02/2020 - NAD Recommends Nest Labs Modify, Discontinue Certain Advertising Claims for Nest Programmable Thermostats; Claims Challenged by Honeywell
The National Advertising Division recommended that Nest Labs, Inc., modify or discontinue certain advertising claims made by the company for its Nest Programmable thermostats. The advertising at issue, which appeared in print and Internet advertising, point-of sale and promotional materials, and on product packaging, was challenged by Honeywell International, Inc., maker of competing programmable thermostats. -
4/02/2020 - NAD Recommends Neogenesis Discontinue Certain Claims for Neo40 Dietary Supplement; Company to Appeal
The National Advertising Division has recommended that by Neogenesis Laboratories, LLC, maker of the Neo40 Daily dietary supplement, discontinue certain claims challenged by the Council for Responsible Nutrition (CRN). The company has said it will appeal NAD’s findings to the National Advertising Review Board (NARB). -
4/02/2020 - NAD Recommends Nectar Sleep Discontinue “Limited Offer” Claim Following Challenge by Tuft & Needle
The National Advertising Division has recommended that Nectar Sleep LLC discontinue challenged advertising claims for the company’s Nectar Mattress. The truth and accuracy of the advertiser’s claims, in retail, online, and social media advertising, was brought to the attention of NAD by Tuft & Needle, LLC, maker of competing mattresses. -
4/02/2020 - NAD Recommends Nature’s Way Discontinue ’26 Fruits, Vegetables’ Claim; Finds Advertiser can Support Potency Claim
The National Advertising Division has recommended that Nature’s Way Brands, LLC, discontinue the claim that its “Alive!” vitamin products, including “Alive! Women’s Energy,” “Alive! Men’s Energy,” “Alive! Women’s 50+,” and “Alive! Men’s 50+ Multivitamins,” are made with “26 fruits and vegetables.” -
4/02/2020 - NAD Recommends Nature’s Answer Discontinue Claims for its ‘Bio-Strath’ Supplement, Including Claims Related to Pregnancy, Disease, ADD-ADHD
The National Advertising Division has recommended that Nature’s Answer, LLC, discontinue a wide range of Internet advertising claims for “Bio-Strath,” including claims that the supplement benefits children with ADD/ADHD, pregnant women, people recovering from cancer treatments, people with dementia and people with diabetes. -
4/02/2020 - NAD Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant; Advertiser to Appeal
The National Advertising Division has recommended that Zenlen Inc. dba Native Cosmetics discontinue objective claims that Native Deodorant absorbs moisture and protects against underarm wetness, following a challenge by Tom’s of Maine, maker of competing deodorant products. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. -
4/02/2020 - NAD Recommends L’oreal Modify Certain Claims for High Resolution Refill 3X Facial Cream
The National Advertising Division of the Council of Better Business Bureaus determined that L’Oreal USA has a reasonable basis for certain advertising claims made for its LANCÔME PARIS High Resolution Refill-3X facial cream but recommended the advertiser modify others. -
4/02/2020 - NAD Recommends Morton Discontinue Certain Advertising Claims for System Saver II Water Softening Salt Pellets
The National Advertising Division has recommended that Morton Salt, Inc., discontinue certain advertising claims for the company’s System Saver II water softening salt pellets. The claims at issue, published on packaging and in broadcast, print and Internet advertising, were challenged by Cargill, Incorporated, the maker of competing water softening salt pellets under the Diamond Crystal brand. -
4/02/2020 - NAD RECOMMENDS LG ELECTRONICS DISCONTINUE LINE CLAIMS FOR CINEMA 3D TELEVISION, 3D GLASSES Claims at Issue Challenged by Samsung, Sony
The National Advertising Division of the Council of Better Business Bureaus has recommended that LG Electronics USA discontinue advertising claims made for the company’s Cinema 3D Television and 3D glasses.