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The National Advertising Division of the Council of Better Business Bureaus has recommended Combe Incorporated modify or discontinue certain advertising claims for the company’s Vagisil Screening Kit and more clearly disclose the kit’s limitations.
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The National Advertising Division has recommended that Colgate-Palmolive Company modify or discontinue “3x More” claims that compare the performance of Ultra Palmolive Fusion Clean dishwashing liquid to The Procter & Gamble Company’s Dawn Non-concentrated dishwashing liquid, following its determination that the advertiser’s evidence wasn’t a good fit for the challenged claim.
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The National Advertising Division has recommended that The Clorox Company discontinue certain performance claims made in print, Internet and television advertising for Clorox Regular Liquid Bleach. The claims at issue were challenged by Church & Dwight Co., Inc., the maker of OxiClean White Revive. The advertiser has said it will appeal NAD’s decision to the National Advertising Review Board.
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The National Advertising Division has recommended that Clarion Brands LLC modify or discontinue certain claims for the company’s Lipo-Flavonoid Plus dietary supplement, including claims made through testimonials, that state or imply that the product substantially reduces or eliminates tinnitus and the symptoms of Ménière’s Disease, a disorder of the inner ear. The company has said it will appeal those adverse findings to the National Advertising Review Board.
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The National Advertising Division has recommended that Church & Dwight discontinue its claim that the company’s First Response digital ovulation test is the “First and Only Test to Predict Ovulation Based on Your Unique LH Hormone Level.”
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The National Advertising Division has recommended that Church and Dwight discontinue unqualified “2x” and “4x” concentration claims for the company’s Arm & Hammer Ultra Power 4x Concentrated Liquid Laundry Detergent, Arm & Hammer 2x Concentrated Liquid Laundry Detergent and Xtra 2x Concentrated Liquid laundry detergents.
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The National Advertising Division has recommended that Chattem, Inc., discontinue claims that the company’s Xyzal Allergy 24 HR product works “Twice as fast as Claritin” and provides “relief that starts at hour 1 instead of hour 2.”
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The National Advertising Division has recommended that Chattem, Inc., the maker of Xyzal Allergy 24HR medication, discontinue claims that convey the message that the product’s “smart” or “wise” design confers a clinically meaningful benefit compared to Johnson & Johnson Consumer Inc.’s Zyrtec.
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The National Advertising Division has recommended that Chattem, Inc., manufacturer of the ACT brand of oral care products, discontinue certain advertising claims for the company’s ACT “Dry Mouth” products, including claims that ACT Dry Mouth Mouthwash “provides immediate, long-lasting relief” and “soothes dry mouth” and that ACT Dry Mouth Lozenges are uniquely formulated to stimulate saliva flow and soothe and moisturize dry mouth. Chattem said it will appeal those findings.
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The National Advertising Division has recommended Charter Communications, Inc., discontinue one broadcast commercial and certain advertising claims made in two other broadcast spots that all convey the message that DirecTV LLC’s satellite service doesn’t work when precipitation is present.
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The National Advertising Division has recommended that Internet service provider CenturyLink, Inc., modify certain comparative advertising claims to better assure that consumers understand that the claims compare the fastest speed offered by CenturyLink to the slowest speed offered by Comcast Cable Communications, LLC, a competing ISP.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that CareFusion Corporation modify or discontinue certain advertising claims for “needleless” IV connectors used in the administration of intravenous drugs.
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The National Advertising Division has recommended that BP Lubricants USA, Inc., the maker of Castrol EDGE motor oil, discontinue comparative advertising claims based on a “torture” test that pits BP’s product against ExxonMobil Corporation’s “Mobil 1” motor oil.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Born Free LLC discontinue certain advertising claims, including claims that the product minimizes or reduces colic and middle-ear infections.
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The National Advertising Division has recommended Boehringer Ingelheim, maker of the anti-flatulence product “DulcoGas Maximum Strength,” discontinue “maximum strength” claims. The labeling claim was challenged by Novartis Consumer Health, Inc.
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The National Advertising Division has recommended that Behavioral Technology Group, Inc., discontinue all challenged advertising claims for the company’s “Pavlok” device, a wristband that the company said was designed to help users break “bad habits” through the administration of an electric stimulus.
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The National Advertising Division has recommended that Beauty Science Group, Inc., modify or discontinue challenged advertising claims for the company’s Hair La Vie dietary supplement.
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The National Advertising Division has recommended that Bayer Healthcare discontinue certain claims for its Citracal Slow Release 1200 once-daily calcium supplement, including claims that state or imply that one dose of Citracal SR provides the same level of calcium as competing calcium supplements that require two daily doses.
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The National Advertising Division has recommended modifications to challenged product packaging for “Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns.” Further, NAD has recommended that broadcast advertising for the product be modified or discontinued to avoid conveying the message that in addition to preventing the growth of new weeds for six months, the product also kills existing weeds and feeds lawns for six months.
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The National Advertising Division has determined that Bausch & Lomb Incorporated can support advertising claims that promote the presence of polyvinylpyrrolidone (PVP), a long-chain polymer with a high molecular weight that attracts and maintains moisture, in the company’s Ultra contact lenses with MoistureSeal Technology.