BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
8/11/2016 - NAD Refers Advertising for NexGrill ‘Evolution Infrared Plus Grill’ to FTC After Advertiser Fails to Fully Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made by NexGrill Industries to the Federal Trade Commission (FTC) after the company failed to fully respond to an NAD inquiry into claims made for its “Evolution Infrared Plus” grill. NAD’s procedures require advertisers to state in writing at the close of a case whether they intend to comply with NAD’s recommendations or appeal NAD’s findings. -
8/11/2016 - NAD Recommends Mars Modify Certain Claims for CocoaVia Cocoa Extract
The National Advertising Division has recommended that Mars Incorporated modify certain advertising claims for the company’s CocoaVia Cocoa Extract dietary supplement. -
8/10/2016 - NAD Finds Trampoline Maker’s ‘Review Site’ Misleading, Recommends JumpSport Discontinue Performance, Ratings Claims
The National Advertising Division has recommended that JumpSport, Inc., a maker of trampolines and the operator of the website TrampolineSafety.com, discontinue the site’s editorial format. -
8/09/2016 - Supplements Maker Moon Juice Will Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry
Moon Juice, the maker of the dietary supplements “Brain Dust” and “Action Dust,” said it discontinue claims for the supplements following an inquiry by the National Advertising Division. -
8/09/2016 - Lifestyle Site ‘Goop’ Says it Will Voluntarily, Permanently Discontinue Claims for Moon Juice ‘Brain Dust,’ ‘Action Dust’ Following NAD Inquiry
Goop, an online lifestyle publication offering “a tight curation of products and content,” said it will voluntarily and permanently discontinue advertising claims made “Moon Juice” dietary supplements, following an inquiry by NAD. -
8/09/2016 - NAD Recommends Comcast Discontinue ‘Fastest Internet’ Claims, ‘Fastest … In-Home Wi-Fi’ Claims in Certain Contexts; Comcast to Appeal
The National Advertising Division has recommended that Comcast Communications, Inc., discontinue certain claims for the company’s XFINITY service, including claims XFINITY “delivers the fastest internet in America,” and the “fastest, most reliable in-home WiFi,” as it appears in certain contexts. Comcast said it will appeal NAD’s decision to the National Advertising Review Board. -
8/04/2016 - NAD Finds SPI Violated NAD Procedures that Prohibit Use of Decisions for Promotional Purposes
The National Advertising Division has determined that Strategic Partners, Inc. (SPI), a maker of hospital scrubs and other garments, violated the procedures that govern the advertising industry’s system of self-regulation by directly promoting the outcome of an advertising challenge case decided by NAD. -
7/28/2016 - NAD Examines Ratings Claims for ‘MyPurMist Handheld Steam Inhaler,’ Recommends Vapore Discontinue ‘More 5-Star Reviews’ Claim
The National Advertising Division has recommended that Vapore, LLC, maker of the “MyPurMist Handheld Steam Inhaler,” discontinue the express claim that its product has more “5-star reviews than any other steam inhaler,” as well as consumer testimonials made in broadcast and Internet advertising. -
7/28/2016 - NAD Refers Advertising Claims made by Shredlage, CLAAS to FTC for Further Review After Farm Equipment Companies Decline to Participate in NAD Inquiry
The National Advertising Division has referred advertising claims made Shredlage, LLC and CLAAS of America to the Federal Trade Commission (FTC) for further review, after the companies declined to participate in a review of advertising claims made for their corn kernel processing equipment. The claims at issue were challenged by Deere & Company, a competing maker of agricultural equipment. -
7/27/2016 - NAD Finds P&G can Support Superior Line Claim For Oral-B Toothbrushes, Following Challenge by Philips Oral Healthcare
The National Advertising Division has determined that the Procter & Gamble Company, maker of Oral-B electric toothbrushes, can support advertising claims challenged by competitor Philips Oral Healthcare, LLC.