BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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12/21/2015 - NAD Reviews Claims for Neuracel; Reminds Advertisers that They are Responsible for Claims Appearing at Third-Party Sites
The National Advertising Division has recommended that Neuracel LLC, discontinue claims and testimonials for Neuracel Nerve Pain Relief that state or suggest the product eliminates nerve pain and work to assure that such claims do not appear on third-party websites. -
12/17/2015 - NAD Finds Saputo Can Support Challenged Claims for String Cheese Products
The National Advertising Division has determined that Saputo Cheese, USA, Inc., maker of string cheese products, can support the advertising claims challenged by competitor Lactalis American Group. -
12/09/2015 - NAD Recommends DIRECTV Modify, Discontinue 4K Claims, Pricing Claim, Wireless Claim; Advertiser to Appeal Decision to NARB
The National Advertising Division has recommended that DIRECTV, Inc. modify or discontinue certain advertising claims challenged by Charter Communications, Inc., including pricing claims, wireless claims and claims that suggest that all of DIRECTV’s programming is available via 4K technology. -
12/08/2015 - NAD Recommends Brock Beauty Discontinue Certain Claims for ‘Hairfinity’ Dietary Supplement
The National Advertising Division has recommended that Brock Beauty, Inc., discontinue certain advertising claims for its Hairfinity Hair Vitamin dietary supplement, including claims that the product “promote[s] faster growing, longer, thicker, stronger hair.” -
12/03/2015 - NAD Refers Claims for Reynolds’ ‘Hefty Slider Bags’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by Reynolds Consumer Products for the company’s Hefty Slider Bags to the Federal Trade Commission for further review, following NAD’s fourth review of the advertiser’s claims. -
11/24/2015 - NAD Recommends New Nordic Discontinue Challenged Claims, Testimonials for ‘Skin Care Collagen Filler’ Dietary Supplement
The National Advertising Division has recommended that New Nordic U.S.A., Inc., discontinue certain claims for the company’s “Skin Care Collagen Filler” dietary supplement, including claims that the product “reduces the formation of wrinkles.” -
11/24/2015 - NAD Finds WinCup Can Support Biodegradability Claims for ‘Vio’ Cups, Recommends Revisions to Disclosures
The National Advertising Division has determined that New WinCup Holdings, Inc., can support biodegradability claims for the company’s Vio expandable polystyrene cups, a single-use product for the food-service industry. NAD recommended that the advertiser add qualifying language to its disclosure regarding the availability of wetter and biologically active landfills. -
11/19/2015 - NAD Refers Claims for ‘Steuart’s Pain Formula’ to FTC for Further Review
The National Advertising Division has referred advertising claims for “Steuart’s Pain Formula,” a product promoted by Steuart’s Laboratory, Inc., to the Federal Trade Commission for further review. The company declined to participate in NAD’s review of its advertising claims.
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11/19/2015 - NAD Refers Advertising for ‘Danish’ Butter Cookie Made in Indonesia to FDA, FTC for Further Review
The National Advertising Division has referred advertising by Takari International, Inc., distributor of Danisa “Traditional Butter Cookies,” to the Food and Drug Administration (FDA) and Federal Trade Commission (FTC) for review, after the company failed to comply with the terms of an NAD decision. -
11/18/2015 - Meal Delivery Service Gobble Says it will Discontinue ‘Eco-Friendly’ Advertising Claims for its Packaging
Gobble, Inc., a meal delivery service, has said that it will discontinue “eco-friendly” advertising claims made by the company for its product packaging following an inquiry by the National Advertising Division.