BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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7/27/2016 - NAD Recommends Vestagen Discontinue Claims that Company’s ‘VESTEX’ Hospital Scrubs Protect Patients, Medical Personnel from Dangerous Contaminants; Finds Company can Support Certain Medical Device Claims
The National Advertising Division has recommended that Vestagen Protective Technologies, Inc., discontinue certain advertising claims for the company’s Vestex fabric, including claims that garments made with Vestex fabric protect healthcare workers and their patients from pathogens, dangerous contaminants and healthcare-associated infections. -
7/27/2016 - NAD Recommends Philips Oral Healthcare Discontinue Two Commercials Challenged by P&G
The National Advertising Division has recommended that Philips Oral Healthcare, LLC, discontinue two broadcast commercials for the company’s Sonicare brand electric toothbrushes, following a challenge from the Procter & Gamble Company, maker of Oral-B electric toothbrushes. -
7/22/2016 - NAD Recommends Prevention Pharmaceuticals Discontinue Certain Claims for Company’s ‘Omax3 Ultra Pure’ Supplements; Finds Company Can Support Certain Qualified Claims
The National Advertising Division has determined that Prevention Pharmaceuticals, Inc., can support certain qualified claims for the company’s Omax3 Ultra Pure Dietary Supplements. NAD has also recommended the company discontinue a wide range of claims, including market superiority purity, potency and compositional claims. -
7/19/2016 - NAD Reviews Claims for Bevel Single-Blade Razors; Finds Advertiser Can Support Certain Modified Claims, but Recommends It Discontinue ‘Proven’ Claim
The National Advertising Division has recommended that Walker & Company Brands, maker of the Bevel Shaving System, modify or discontinue certain advertising claims for the company’s single-blade razors. NAD determined, however, that the company could support certain modified claims, including the claim that its product, with regular use, may “help” improve pseudofolliculitis barbae (PFB), an uncomfortable, and potentially serious side-effect of shaving often experienced by people of color. -
7/13/2016 - NAD Recommends MyGait Modify, Discontinue Certain Claims for Computer Promoted to Senior Citizens to Better Disclose Benefits Tied to Service Plan
The National Advertising Division has recommended MyGait, LLC, discontinue certain claims for the company’s for its MyGait Elite II Computer, but found the company could support its “designed for seniors” claims. -
6/13/2016 - NAD Recommends Applegate Discontinue Certain Claims for Cellulose Insulation; Finds Company can Support Certain Claims
The National Advertising Division has recommended that Applegate Insulation discontinue certain claims for the company’s cellulose insulation products, but found the company could support its “R-value per inch” claims. -
6/07/2016 - NAD Recommends P&G Discontinue Certain Claims for Charmin ‘Ultra’ Products Following Kimberly-Clark Challenge; Can Support Certain Claims
The National Advertising Division has determined that The Procter & Gamble Company can support claims that consumers of its Charmin Ultra Strong and Charmin Ultra Soft products may “Use Up To 4x Less.” -
6/07/2016 - NAD Recommends Advanced Nutritional Innovation Discontinue Health Benefits Claims for ‘ionDEFENDER’ Dietary Supplement
The National Advertising Division has recommended that Advanced Nutritional Innovation, Inc., modify or discontinue a wide range of claims made in Internet advertising for the company’s ionDEFENDER dietary supplement. -
6/03/2016 - NAD Recommends Sprint Discontinue Challenged TV Ads Offering ‘50% Off,’ Modify Claims in Internet, In-Store Advertising Following T-Mobile Challenge
The National Advertising Division has recommended that Sprint Corporation discontinue challenged broadcast advertising that promises savings of 50 percent to consumers who switch to Sprint from competing wireless service providers. -
5/26/2016 - NAD Recommends Prestige Discontinue Claim for Monistat ‘Stay Fresh’ Following Challenge by Church & Dwight
The National Advertising Division has recommended that Prestige Brands, Inc., the maker of Monistat Stay Fresh Gel, discontinue claims that the product eliminates vaginal odor “for 3 days with just one use.” The claims at issue were challenged by Church & Dwight Co., Inc., the maker of RepHresh Vaginal Gel, a competing product.