BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/15/2016 - NAD Recommends HFL Solutions Discontinue Challenged Health, Performance Claims for ‘Blood Sugar Optimizer’ Supplement
The National Advertising Division has recommended that that HFL Solutions, Inc., discontinue a wide range of claims made in internet advertising for the company’s Blood Sugar Optimizer dietary supplement. NAD did determine that the company could support claims that its product is “all natural” and “doctor formulated.” -
9/14/2016 - NAD Examines Advertising within NextAdvisor Widget, Recommends Advertiser Discontinue ‘Jaw-Dropping’ Claim
The National Advertising Division has recommended that NextAdvisor, Inc., an online research, review and advice site, discontinue the claim “A Jaw-Dropping 10% Cash Back Card Has Arrived” featured in one of the company’s recommendation widgets. -
9/14/2016 - ‘Shoes for Crews’ Discontinues ‘Slip-Resistant’ Claims following NAD Inquiry; Claims Challenged by Skechers
Shoes for Crews, LLC, said the company has voluntarily and permanently discontinued “slip-resistant” claims challenged before the National Advertising Division (NAD) by shoe company Skechers. -
9/13/2016 - NAD Finds DSE Healthcare Can Support Certain Claims for ‘Prelief’ Supplement, Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has determined that DSE Healthcare can support certain claims for the company’s Prelief dietary supplements, but recommended that the advertiser modify or discontinue certain claims. -
9/09/2016 - NAD Recommends American Dream Nutrition Modify, Discontinue Certain Claims for PhytoZon, Finds Advertiser can Support Limited ‘Heart Health’ Benefit Claim
The National Advertising Division has recommended that American Dream Nutrition, LLC, modify or discontinue certain claims for the company’s PhytoZon Dietary Supplement, although NAD determined that the presence of lutein and lycopene in the product was sufficient to support a “heart health” benefit claim.
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8/29/2016 - NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz
The National Advertising Division has determined that a television commercial made by French’s Food Company for French’s Ketchup conveyed the unsupported and falsely disparaging message that Heinz original ketchup, a competing ketchup brand made with high-fructose corn syrup, is less healthy or less suitable for consumption than the French’s product. -
8/25/2016 - Supplements Maker Legacy Labs Says it will Permanently Discontinue Challenged Claims for ‘Cognitine’ Following NAD Inquiry
Legacy Labs, LLC., the maker of the dietary supplement “Cognitine,” said it will discontinue all challenged advertising claims for the product following an inquiry by the National Advertising Division. -
8/24/2016 - NAD Refers Claims for ‘Verified Forskolin’ to FTC for Further Review After Site Operator Fails to Respond to NAD Inquiry
The National Advertising Division has referred advertising claims made for the dietary supplement “Verified Forskolin” to the Federal Trade Commission for further review, after the operator of a website where the product is sold – www.verifiedforskolin.com – failed to respond to NAD’s inquiry. -
8/19/2016 - NAD Refers Advertising Claims made by Sprint in ‘Save 50%’ Campaign to FCC after Company Fails to Fully Implement NAD Recommendations
The National Advertising Division has referred advertising claims made by Sprint Corporation to the Federal Communications Commission (FCC) for further review after the company failed to revise certain claims made as part of its “Save 50%” advertising campaign as earlier recommended by NAD. -
8/19/2016 - Slim-Fast Foods Company Modifies Disclosure Format in Print Advertising for ‘SlimFast Advanced Nutrition’ Following NAD Inquiry
Slim-Fast Foods Company has said that it has modified the format of a disclosure that accompanied claims made in print advertising for the company’s SlimFast Advanced Nutrition products, following an inquiry by the National Advertising Division.