BBB National Programs Decision Summaries

The National Advertising Division has recommended that Church & Dwight Co., Inc., the maker of OxiClean White Revive, discontinue a commercial entitled “Scary Bleach,” that featured advertising claims based on the content of federally mandated garment care labels. NAD also recommended that C&D modify a second commercial to remove words like “worry” and “warning” when referring to garment care labels and avoid conveying a message that chlorine bleach is damaging to white garments.

The National Advertising Division has referred advertising claims made by Nature Works Best Cancer Clinic to the Federal Trade Commission (FTC) and Food and Drug Administration (FDA) after the advertiser declined to participate in the NAD process.

The National Advertising Division has recommended that American Dryer, Inc., discontinue challenged advertising claims for the company’s ExtremeAir CPC  Commercial Jet Air Hand Dryers, including claims that state or imply the product kills pathogens such as E. Coli, Influenza A, Staph and others. The claims at issue were challenged by Kimberly-Clark Corporation.

The National Advertising Division has recommended that Vital g-NETICS discontinue certain claims for the company’s claims for the company’s FlexSure Restorative Joint Health dietary supplement, including claims the product is “clinically proven” to be effective. 

BrainFire, maker of a dietary supplement promoted as a product designed to improve “all areas of cognitive growth,” said it will voluntarily and permanently discontinue advertising claims for its BrainFire supplement identified in a National Advertising Division inquiry.

The National Advertising Division has determined that Kraft Heinz can support challenged claims that its Ranch, Caesar, and Italian salad dressings do not contain artificial flavors.  NAD has recommended, however, that the company discontinue two television commercials that convey an implied “artificial colors” message about competing products.

The National Advertising Division has referred advertising by SAS Group, Inc., the maker of Dutch Glow Amish Wood Milk Furniture Cleaner & Polish, to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision.

The National Advertising Division has recommended that Neuracel LLC, discontinue claims and testimonials for Neuracel Nerve Pain Relief that state or suggest the product eliminates nerve pain and work to assure that such claims do not appear on third-party websites.

The National Advertising Division has determined that Saputo Cheese, USA, Inc., maker of string cheese products, can support the advertising claims challenged by competitor Lactalis American Group.

The National Advertising Division has recommended that DIRECTV, Inc. modify or discontinue certain advertising claims challenged by Charter Communications, Inc., including pricing claims, wireless claims and claims that suggest that all of DIRECTV’s programming is available via 4K technology.