BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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9/20/2016 - NAD Recommends Colgate Palmolive Discontinue ‘Natural,’ ‘Naturally’ Claims for ‘Tom’s of Maine Naturally Dry Antiperspirant;’ Advertiser Appeals NAD’s Jurisdiction
The National Advertising Division has recommended that The Colgate Palmolive Company discontinue “Natural” and “Naturally” claims for the its Tom’s of Maine “Naturally Dry” Antiperspirants. The company has said it will appeal the matter of NAD’s jurisdiction to the National Advertising Review Board, the self-regulatory system’s appellate unit. -
9/16/2016 - NAD Recommends Nootrobox Discontinue Challenged Performance Claims for Rise, Sprint, Yawn Supplements; Finds Company Can Support Limited Ingredient Claims
The National Advertising Division has recommended that Nootrobox, Inc. discontinue all challenged product-performance claims for the company’s Rise, Sprint and Yawn dietary supplements. -
9/15/2016 - NAD Recommends Springfree Discontinue Certain Claims for its Trampolines
The National Advertising Division has recommended that Springfree Trampoline, Inc., discontinue challenged superiority claims, as well as claims that disparaged traditional trampolines. -
9/15/2016 - NAD Recommends HFL Solutions Discontinue Challenged Health, Performance Claims for ‘Blood Sugar Optimizer’ Supplement
The National Advertising Division has recommended that that HFL Solutions, Inc., discontinue a wide range of claims made in internet advertising for the company’s Blood Sugar Optimizer dietary supplement. NAD did determine that the company could support claims that its product is “all natural” and “doctor formulated.” -
9/14/2016 - NAD Examines Advertising within NextAdvisor Widget, Recommends Advertiser Discontinue ‘Jaw-Dropping’ Claim
The National Advertising Division has recommended that NextAdvisor, Inc., an online research, review and advice site, discontinue the claim “A Jaw-Dropping 10% Cash Back Card Has Arrived” featured in one of the company’s recommendation widgets. -
9/14/2016 - ‘Shoes for Crews’ Discontinues ‘Slip-Resistant’ Claims following NAD Inquiry; Claims Challenged by Skechers
Shoes for Crews, LLC, said the company has voluntarily and permanently discontinued “slip-resistant” claims challenged before the National Advertising Division (NAD) by shoe company Skechers. -
9/13/2016 - NAD Finds DSE Healthcare Can Support Certain Claims for ‘Prelief’ Supplement, Recommends Advertiser Modify, Discontinue Certain Claims
The National Advertising Division has determined that DSE Healthcare can support certain claims for the company’s Prelief dietary supplements, but recommended that the advertiser modify or discontinue certain claims. -
9/09/2016 - NAD Recommends American Dream Nutrition Modify, Discontinue Certain Claims for PhytoZon, Finds Advertiser can Support Limited ‘Heart Health’ Benefit Claim
The National Advertising Division has recommended that American Dream Nutrition, LLC, modify or discontinue certain claims for the company’s PhytoZon Dietary Supplement, although NAD determined that the presence of lutein and lycopene in the product was sufficient to support a “heart health” benefit claim.
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8/29/2016 - NAD Recommends French’s Food Modify, Discontinue Challenged ‘High-Fructose’ Claims Made in Comparative Context Following Challenge by Heinz
The National Advertising Division has determined that a television commercial made by French’s Food Company for French’s Ketchup conveyed the unsupported and falsely disparaging message that Heinz original ketchup, a competing ketchup brand made with high-fructose corn syrup, is less healthy or less suitable for consumption than the French’s product. -
8/25/2016 - Supplements Maker Legacy Labs Says it will Permanently Discontinue Challenged Claims for ‘Cognitine’ Following NAD Inquiry
Legacy Labs, LLC., the maker of the dietary supplement “Cognitine,” said it will discontinue all challenged advertising claims for the product following an inquiry by the National Advertising Division.