BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/22/2016 - Revlon Says it has Voluntarily, Permanently Discontinued Claims for ‘Colorstay Gel Envy Longwear Nail Enamel;’ Claims at Issue Challenged by Coty
Revlon Consumer Products Corporation has said it has voluntarily and permanently discontinued challenged express and implied advertising claims made in print, broadcast and internet advertising for Revlon Colorstay Gel Envy Longwear Nail Enamel. -
11/18/2016 - NAD Determines Colgate-Palmolive can Support ‘4x Better’ Claim for Enamel Health Mineral Repair Toothpaste
The National Advertising Division has determined that Colgate-Palmolive Company can support a challenged express claim for the company’s Enamel Health Mineral Repair (EHMR) toothpaste. -
11/10/2016 - NAD Recommends Zoetis Discontinue Certain Advertising Claims for Simparica Flea, Tick Preventative following Elanco Challenge
The National Advertising Division has recommended that Zoetis, Inc., discontinue advertising claims that compare the efficacy of the company’s Simparica anti-parasite product to Trifexis, a competing product made by Elanco Animal Health, a division of Eli Lilly and Company. -
11/09/2016 - NAD Recommends Spectrum Brands Discontinue 2 YouTube Commercials for Rayovac FUSION AA Batteries Following Energizer Challenge
The National Advertising Division has recommended that Spectrum Brands, Inc., discontinue two YouTube commercials for the company’s Rayovac FUSION AA Batteries, following a challenge by Energizer Holdings, Inc., the maker of competing Energizer MAX batteries. -
10/20/2016 - Epson to Voluntarily Discontinue ‘Loaded and Ready’ Claims for EcoTank Printer; NAD finds Company Can Support Certain Advertising Claims
Epson America, Inc., said it will voluntarily and permanently discontinue advertising claims that its EcoTank printers are “loaded and ready,” following an inquiry by the National Advertising Division. -
10/12/2016 - IsoSensuals will Discontinue Challenged Claims for Vaginal Tightening Supplement, Buttocks Enhancement Cream in Response to NAD Inquiry
IsoSensuals, the maker of the dietary supplement “TIGHT Vaginal Tightening Pills” and “CURVE Butt Enhancement Cream,” has informed the National Advertising Division that it will permanently discontinue advertising claims that formed the basis of an NAD inquiry. -
10/05/2016 - NAD Refers Claims Made For Zeltiq’s ‘CoolSculpting Cryolipolysis’ Process to FTC, FDA For Further Review
The National Advertising Division has referred advertising claims made by Zeltiq Aesthetics, Inc., for the company’s “CoolScupting Cryolipolysis Body Contouring System” to the Federal Trade Commission (FTC) for further review after the company said it would not abide by certain of NAD’s recommendations. -
10/04/2016 - NAD Refers Claims Made by UltraMax for ‘Max Synapse’ to FTC for Further Review
The National Advertising Division has referred advertising claims made by UltraMax Health, Inc., for the company’s “Max Synapse” supplement to the Federal Trade Commission for further review after the company failed to provide a substantive response to an NAD inquiry. -
9/22/2016 - NAD Recommends Comcast Discontinue Certain Claims Challenged by DirecTV
The National Advertising Division has recommended that Comcast Cable Communications, LLC, discontinue the unsupported claims made in two separate television advertisements, including the claim made in one commercial that Comcast subscribers have access to four times more unique TV show and movie titles on demand than DirecTV subscribers. -
9/22/2016 - NAD Recommends DISH Discontinue Certain Claims Challenged by DirecTV; Finds DISH Can Support ‘Local Fee’ Claim
DISH Network said it has voluntarily and permanently discontinued certain advertising claims challenged before the National Advertising Division by DirecTV, LLC. NAD has determined that Dish provided adequate support for claim related to fees charged by some service providers to view local channels.