BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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11/02/2017 - NAD Recommends Schmidt‘s Deodorant Co. Discontinue Certain Claims Challenged by Tom’s of Maine; Finds Schmidt’s Can Support Crowd-Sourced Claim
The National Advertising Division has recommended that Schmidt‘s Deodorant Company discontinue claims, including consumer testimonials, that its Natural Deodorant Products “absorb” or “help absorb” wetness and moisture. -
10/31/2017 - NAD Refers Advertising for AMILIFE EDC Fidget Spinner to FTC After Advertiser GetLitShoes.com Declines to Participate in Self-Regulatory Process
The National Advertising Division has referred advertising claims made by GetLitShoes.com for its AMILIFE EDC Fidget Spinner & Fidget Spinner EDC Hand Spinner products to the Federal Trade Commission after the company declined to participate in the NAD process. -
10/27/2017 - NAD Finds ecobee Can Support Certain Claims for ‘Smart’ Thermostats, Recommends Advertiser Discontinue Certain Claims
he National Advertising Division has determined that recommended that ecobee, Inc., a maker of smart thermostats, provided a reasonable basis for advertising claims related to energy and cost savings claims, but recommended that ecobee modify the claims to disclose their basis and discontinue claims that the company’s smart thermostats are compatible with “95%” of the household heating and cooling systems in North America. -
10/25/2017 - nSpire Says it Will Voluntarily Discontinue Claims for ‘Cherish’ Pads Following P&G Challenge
nSpire Network, LLC, has said it will voluntarily discontinue a wide range of health, safety and performance claims the company has made for its Cherish menstrual pads, following a challenge by The Procter & Gamble Company. -
10/19/2017 - NAD Recommends AT&T Modify Claims Regarding Availability of ‘AT&T Fiber,’ Both Advertiser, Challenger to Appeal
The National Advertising Division has recommended that AT&T Services, Inc., modify advertising to clarify for consumers the availability of AT&T Fiber, the company’s fiber-to-the-home product. AT&T said it will appeal that adverse finding to the National Advertising Review Board. -
10/18/2017 - Fifth Generation, Maker of Tito’s Handmade Vodka, Says It Will Discontinue Advertising Claims Challenged by Absolut
Fifth Generation, Inc., the maker of Tito’s Handmade Vodka, has said it will voluntarily, permanently discontinue advertising claims made in print advertising in and on product labels that were challenged before the National Advertising Division (NAD) by the Absolut Spirits Company. -
10/10/2017 - NAD Recommends White-Rodgers Discontinue Certain Claims for Programmable Thermostats, Finds Certain Claims Supported
The National Advertising Division has recommended that White-Rodgers, a division of Emerson Electric Co., discontinue certain claims made in Internet and print advertising and on product packaging for the company’s programmable thermostats. NAD determined, however, that the advertiser could support certain claims. -
9/28/2017 - NAD Recommends French’s Discontinue Facebook Commercial, Print Ad Following Challenge by Kraft Heinz
The National Advertising Division has recommended that French’s Food Company discontinue a commercial posted at French’s Facebook page and a print advertisement. Both were challenged by The Kraft Heinz Company. -
9/28/2017 - NAD Declines to Rely on Crowd-Sourced Data to Support T-Mobile’s ‘Fastest Claim,’ Okays Coverage Claim Based on People Covered, But Not Geographic Reach
The National Advertising Division has recommended that T-Mobile USA, Inc., discontinue certain advertising claims made in television, print and internet advertisements, but found the company could support a modified claim about the number of people covered by its network. -
9/28/2017 - NAD Refers Advertising for FemaLife Nutrition’s ‘Super Flora Probiotic’ to FTC After Advertiser Declines to Participate in Self-Regulatory Process
The National Advertising Division has referred advertising claims made by FemaLife Nutrition, LLC, for the company’s Super Flora Probiotic dietary supplement to the Federal Trade Commission after the company declined to participate in the NAD process.