BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
- All
-
1/04/2017 - Frontier Communications Voluntarily Discontinues Certain Claims for FiOS Service; NAD Recommends Company Discontinue Certain Performance Claims
Frontier Communications, Inc., said it has permanently and voluntarily discontinued challenged advertising claims for its Internet service, which is delivered via DSL copper-wire technology or through FiOS Internet networks purchased from Verizon. -
12/20/2016 - NAD Recommends Bayer CropScience Modify, Discontinue Certain Claims for ‘Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns’
The National Advertising Division has recommended modifications to challenged product packaging for “Bayer Advanced 3-in-1 Weed and Feed for Southern Lawns.” Further, NAD has recommended that broadcast advertising for the product be modified or discontinued to avoid conveying the message that in addition to preventing the growth of new weeds for six months, the product also kills existing weeds and feeds lawns for six months. -
12/20/2016 - NAD Recommends Colgate-Palmolive Discontinue ‘3x More’ Claims for Ultra Palmolive Fusion Clean Dishwashing Liquid Following P&G Challenge
The National Advertising Division has recommended that Colgate-Palmolive Company modify or discontinue “3x More” claims that compare the performance of Ultra Palmolive Fusion Clean dishwashing liquid to The Procter & Gamble Company’s Dawn Non-concentrated dishwashing liquid, following its determination that the advertiser’s evidence wasn’t a good fit for the challenged claim. -
12/12/2016 - Slim-Fast Foods Company said it Has Permanently Discontinued Advertising Claims, Editorial Format Challenged by NAD
Slim-Fast Foods Company has advised NAD that advertising claims featured in “Star” magazine in a format that appeared to be editorial content have been discontinued. -
12/07/2016 - Silver Star Brands Says it Will Discontinue ‘JuniorSlim’ Supplement in Response to NAD Inquiry
Silver Star Brands, maker of the “JuniorSlim” dietary supplement, said in response to a National Advertising Division inquiry that it intended to discontinue the product.
-
12/05/2016 - NAD Finds BioPharmX can Support Certain Claims for ‘Violet’ Iodine Supplement, Recommends Advertiser Modify Certain Claims
The National Advertising Division has determined that BioPharmX, the maker of “Violet,” an iodine supplement promoted for breast health, can support certain claims for the product and recommended the advertiser modify certain claims. -
11/29/2016 - NAD Recommends Lowe’s Discontinue 20% Savings Claim for Sale That Excluded Many Major Brands
The National Advertising Division has recommended that Lowe’s Companies, Inc., discontinue the savings claim “Up to 20% Off Appliances $396 or More,” in part because the advertised sale excluded many leading brands. -
11/28/2016 - NAD Recommends Dyson Discontinue ‘Paper Towels’ Video Following Challenge by Kimberly-Clark
The National Advertising Division has recommended that Dyson B2B, Inc., maker of the Airblade hand dryer, discontinue an internet video entitled “Paper Towels Aren’t as Clean as You Think,” following a challenge from Kimberly-Clark Professional, a maker of paper products. -
11/22/2016 - Kimberly-Clark Challenges Claims for Honest Company Diapers, Wipes; NAD Finds Some Claims Substantiated or Puffery, Advertiser Discontinues Certain Claims
The National Advertising Division has recommended that The Honest Company, Inc., discontinue the claim “super absorbent” when describing the company’s baby wipes and has determined that certain advertising claims made by the company were either puffery or supported by the evidence in the record. -
11/22/2016 - NAD Reviews Claims made by Princeton Nutrients for VitaPulse, Recommends Advertiser Discontinue Testimonials
The National Advertising Division has recommended that Princeton Nutrients LLC discontinue the use of testimonials that claim the company’s VitaPulse dietary supplement lowers blood pressure, reduces cholesterol or increases energy.