BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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3/08/2017 - NAD Recommends Beauty Science Group Modify, Discontinue Challenged Claims for ‘Hair La Vie’ Following Challenge by Brock Beauty
The National Advertising Division has recommended that Beauty Science Group, Inc., modify or discontinue challenged advertising claims for the company’s Hair La Vie dietary supplement. -
2/22/2017 - NAD Examines Pricing Claims at Wegmans Following Costco Challenge; Recommends Certain Modifications to Comparative Price Displays
The National Advertising Division has recommended Wegmans Food Markets, Inc., a mid-Atlantic grocery store chain, modify certain in-store comparison pricing displays following a challenge by Costco Wholesale Corporation. -
2/22/2017 - NAD Reviews Claims for Nautilus’ Bowflex TreadClimber, Recommends Advertiser Discontinue ‘All You Have To Do Is Walk’ Claims
The National Advertising Division has recommended that Nautilus, Inc. discontinue certain claims that state or suggest use of the company’s Bowflex TreadClimber will result in dramatic weight loss. -
2/14/2017 - NAD Recommends UltraBotanica Discontinue Challenged Claims for ‘UltraCur’ Curcumin Dietary Supplements, Including Bioavailability Claims
The National Advertising Division has recommended that UltraBotanica, LLC, the maker of UltraCur Dietary Supplements, discontinue all of the advertising claims challenged by Europharma, Inc., the maker of competing products, with the exception of a claim that notes curcumin, a key ingredient in UltraCur, is extracted from turmeric. -
2/07/2017 - NAD Recommends Reynolds Discontinue Certain Claims for Hefty Bags Following Clorox Challenge; Advertiser to Appeal Certain Findings to NARB
The National Advertising Division has recommended that Reynolds Consumer Products, LLC, discontinue advertising that conveyed certain comparative performance claims for the company’s Hefty brand trash bags, following a challenge by The Clorox Company, the maker of Glad trash bags. NAD further recommended that Reynolds discontinue its “Costs Less Than Glad” claim, a finding that Reynolds said it would appeal to the National Advertising Review Board (NARB). -
2/06/2017 - NAD Finds Jelly Belly can Support ‘Clinically Proven’ Claims for ‘Sports Beans,’ Recommends Company Discontinue a Formulation Claim
The National Advertising Division has recommended that the Jelly Belly Candy Company discontinue claims that the company’s Jelly Belly Sports Bean Energizing Jelly Beans are “Scientifically Formulated to Maximize Sports Performance.” -
2/01/2017 - Shenzhen ZhiYi Technology Modifies, Discontinues Claims for ILife Robotic Vacuum Following NAD Inquiry
Shenzhen ZhiYi Technology Co., Ltd., the maker of the iLife A4s robotic vacuum cleaner said it has permanently discontinued certain claims for the product made in advertising on Facebook and at Amazon.com. -
1/27/2017 - NAD Refers Comparative Pricing Claims made by “Total Wine” to FTC for Further Review After Advertiser Declines to Participate in NAD Proceeding
Comparative pricing claims made by Total Wine & More have been referred to the Federal Trade Commission (FTC) for further review after the company declined to participate in a proceeding before the National Advertising Division (NAD). -
1/26/2017 - Posts by Celebrity Endorsers Revised to Disclose Material Connections to FitTea Following NAD Inquiry
Celebrity endorsements of FitTea, a dietary supplement made by Fit Tea LLC, have been revised to better disclose material connections, following an inquiry from the National Advertising Division (NAD). -
1/25/2017 - NAD Recommends P&G Discontinue Certain Claims for ‘Easy Ups’ Training Pants; Company to Appeal Puffery Finding to National Advertising Review Board
The National Advertising Division has recommended that The Procter & Gamble Company modify or discontinue certain advertising claims for “Easy Ups” training pants, including claims that Easy Ups are “the best way to potty-train” and “the easiest way to underwear.” P&G, arguing that the claim “easiest way to underwear” is puffery, said it will appeal NAD’s finding with respect to that claim to the National Advertising Review Board (NARB).